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Scott Martineau is the cofounder and VP of Product Management at Infusionsoft. Scott is a serial entrepreneur who can't imagine ever working a "regular job." He is a technologist at heart, driven by his vision: to create an easier way for entrepreneurs to run their small businesses.
Foreword | p. xi |
Preface | p. xv |
Acknowledgments | p. xxiii |
The Quest for Freedom | p. 1 |
The Entrepreneurial Revolution | p. 3 |
The Path to Revolution | p. 6 |
The Hierarchy of Freedoms | p. 15 |
Enter, Chaos | p. 23 |
The Infusionsoft Story | p. 28 |
Symptoms of Chaos | p. 32 |
Causes of Chaos | p. 37 |
Grow or Die | p. 45 |
A Mentality of Growth | p. 48 |
Why Entrepreneurs Choose not to Grow | p. 50 |
You Don't Want to Grow Your Business | p. 51 |
You're Relying on Referrals and Repeat Business | p. 52 |
You Believe You'll Just Figure It out | p. 53 |
You Do Everything Yourself-Manually | p. 54 |
Introducing-The Strategies for Conquering Chaos | p. 56 |
Mindset Strategies: Achieving Balance | p. 59 |
Emotional Capital | p. 61 |
Your Emotional Capital Bank Account | p. 64 |
Making Deposits in your Emotional Bank Account | p. 67 |
Spot-Check your Emotional Capital | p. 78 |
Disciplined Optimism | p. 79 |
The Three Components of Disciplined Optimism | p. 83 |
Opportunities to Practice Disciplined Optimism | p. 88 |
Practical Ways to Cultivate Disciplined Optimism | p. 92 |
Disciplined Optimism and Passion | p. 94 |
Entrepreneurial Independence | p. 97 |
The Advice You Get | p. 100 |
Facing the Challenge of Independence | p. 103 |
The Benefits of Independence | p. 108 |
Systems Strategies: Controlling Speed | p. 115 |
Centralize | p. 117 |
The Need to Centralize | p. 119 |
Multiple System Chaos | p. 122 |
The Struggle of Disjointed Systems | p. 123 |
The Value of the Right System | p. 128 |
The Process of Centralization | p. 131 |
Follow-Up | p. 137 |
The Most Neglected Marketing Principle | p. 140 |
How Lack of Follow-Up Is Creating Chaos | p. 143 |
Why Follow-Up Breaks Down | p. 146 |
The Benefits of Follow-Up | p. 149 |
The Science Behind Effective Follow-Up | p. 151 |
Automate | p. 155 |
From Manual to Automated | p. 158 |
What You Can and Should Automate | p. 163 |
A Story of Automation | p. 169 |
Find Your Freedom | p. 173 |
Avoiding the Backslide | p. 175 |
The Myth of Long, Hard Work | p. 178 |
Harnessing Your Unbridled Passion | p. 180 |
The Belief Your Business Will Fail without You | p. 182 |
The Liberated Entrepreneur | p. 185 |
Climbing the Hierarchy of Freedom | p. 187 |
Giving up the Chaos | p. 192 |
Appendix: Small Business Resources | p. 195 |
References | p. 197 |
About the Authors | p. 199 |
Index | p. 201 |
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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.