The Constant Contact Guide to Email Marketing

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-09-22
  • Publisher: Wiley
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


This book is a comprehensive guide to executing a winning email marketing strategy by the most well-known and respected company in the email marketing industry. This book explains how to use the same strategies that were instrumental in taking Constant Contact from an unknown start-up to a public company and implemented by many of the 250,000 small businesses, non-profits, and associations that turned to Constant Contact's Learning Center for best practices. 10 ways to Get Your Business in Trouble with Email 10 Things Your customers Expect you to do Reaping the Soft Benefits of Email Marketing Using Email in Combination with Other Marketing Efforts How 4 Type of Permission can Make or Break Your Strategy New Chapters- Building an Email List and Making Your Email List More Valuable Creating Highly Impressionable Content Getting Action on Your Email Content Looking Professional: Choosing an Effective Email Format Getting Email Delivered, Opened, and Read Email Filters and Other Delivery Challenges

Author Biography

Eric Groves is Senior Vice President of Global Market Development for Constant Contact.

Table of Contents

Acknowledgmentsp. vii
The 40 "Know It or Blow It" Rules of Email Marketingp. 1
The Power of Email Relationshipsp. 14
Making Money: The Economics of Emailp. 29
The Benefits of Permission-Based Email Marketingp. 44
Building a Quality Email Listp. 62
Making Your Email List More Valuablep. 74
The Three Rules of Valuable Email Contentp. 89
Creating Email Content That Leads to Actionp. 106
Looking Professional: Choosing an Effective Email Formatp. 121
Making Introductions: Subject Lines, From Lines, and Frequencyp. 145
Email Filters and Other Delivery Challengesp. 156
Tracking and Improving Email Campaignsp. 170
Collecting More Feedback with Surveysp. 186
Getting Beyond the Inboxp. 195
About the Authorp. 203
About Constant Contactp. 204
Indexp. 207
Table of Contents provided by Ingram. All Rights Reserved.

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