Consumer Behaviour Perspectives, Findings and Explanations

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  • Format: Paperback
  • Copyright: 2013-01-15
  • Publisher: Palgrave Macmillan
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A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

Author Biography

JOHN O'SHAUGHNESSYis Professor Emeritus of Business, Columbia University, New York and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

Table of Contents

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences
Psychoanalytic Psychology
Cognitive Psychology
Cognitive Neuroscience
Microeconomics (Rational Choice Theory)
Behavioural Economics
Social Psychology
Cultural Anthropology

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