Consuming Images Film Art and the American Television Commercial

by Rhodes, Gary D.; Singer, Robert

• ISBN13: 9781474460682
• ISBN10: 1474460682
• Format: Hardcover
• Copyright: 2020-02-01
• Publisher: Edinburgh University Press
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Summary

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.

Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

Author Biography

Robert Singer is a Professor of Liberal Studies at the CUNY Graduate Center. He received a Ph.D. from New York University in Comparative Literature. His areas of expertise include literary and film interrelations, interdisciplinary research in film history and aesthetics, and comparative studies. He co-edited Zola and Film (2005), The Brooklyn Film (2003), and he also co-authored the text, The History of Brooklyn's Three Major Performing Arts Institutions (2003).

Gary D. Rhodes is Head of Film & Mass Media at the University of Central Florida. He is the author of Lugosi (1997), White Zombie: Anatomy of a Horror Film (2002), Emerald Illusions: The Irish in Early American Cinema (2012) and The Perils of Moviegoing in America (2012). Rhodes is also the writer-director of the documentary films Lugosi: Hollywood's Dracula (1997) and Banned in Oklahoma (2004). Currently he is at work on a history of the American horror film to 1915, as well as a biography of William Fox.