The Consuming Instinct

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  • Format: Hardcover
  • Copyright: 2011-06-21
  • Publisher: Prometheus Books
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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption, demonstrates that most acts of consumption can be mapped onto four key Darwinian drives.

Table of Contents

Acknowledgmentsp. 7
Forewordp. 9
Consumers: Born and Madep. 11
I Will Survivep. 41
Let's Get It Onp. 67
We Are Familyp. 95
That's What Friends Are Forp. 121
Cultural Products: Fossils of the Human Mindp. 149
Local versus Global Advertisingp. 177
Marketing Hope by Selling Liesp. 203
Darwinian Rationale for Consumer Irrationalityp. 231
Darwin in the Halls of the Business Schoolp. 257
Concluding Remarksp. 287
Notesp. 295
Indexp. 341
Table of Contents provided by Ingram. All Rights Reserved.

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