Consuming Kids

by LINN, SUSAN

• ISBN13: 9781400079995
• ISBN10: 1400079993
• Edition: 1st
• Format: Trade Paper
• Copyright: 2005-08-09
• Publisher: Anchor

Summary

The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans. Kids are requesting specific brands as soon as they can talk.

Author Biography

Susan Linn is Instructor in Psychiatry at Harvard Medical School and Associate Director of the Media Center at Judge Baker Children’s Center in Boston. An award-winning producer and ventriloquist, she is internationally known for her pioneering work using puppets as therapeutic tools with children and is co-founder of the coalition Campaign for a Commercial-Free Childhood. She lives in Brookline, Massachusetts, with her husband and daughter.

Table of Contents

Foreword	p. ix
Acknowledgments	p. xiii
Introduction: The Marketing Maelstrom	p. 1
Notes from the Underground: Thirty-Six Hours at a Marketing Conference	p. 11
A Consumer in the Family: The Nag Factor and Other Nightmares	p. 31
Branded Babies: From Cradle to Consumer	p. 41
Endangered Species: Play and Creativity	p. 61
Students for Sale: Who Profits from Marketing in Schools?	p. 75
Through Thick and Thin: The Weighty Problem of Food Marketing	p. 95
Peace-Keeping Battle Stations and Smackdown!: Selling Kids on Violence	p. 105
From Barbie and Ken to Britney, the Bratz, and Beyond: Sex As Commodity	p. 125
Marketing, Media, and the First Amendment: What's Best for Children?	p. 145
Joe Camel Is Dead, but Whassup with Those Budweiser Frogs?: Hooking Kids on Alcohol and Tobacco	p. 157
If Values Are Right, What's Left?: Life Lessons from Marketing	p. 175
Ending the Marketing Maelstrom: You're Not Alone	p. 195
Resources	p. 221
Notes	p. 233
Suggested Reading	p. 271
Index	p. 275
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