9781118291986

Contemporary Business

by ;
  • ISBN13:

    9781118291986

  • ISBN10:

    1118291980

  • Edition: 15th
  • Format: Hardcover
  • Copyright: 10/22/2012
  • Publisher: John Wiley & Sons Inc
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

This comprehensive introduction to business textbook offers instructors and students an abundance of effective solutions for teaching and learning, presented in a format easy for all readers to understand. It features integrated E-Business context throughout, as well as "Green Business" boxes in every chapter.

Table of Contents

PART 1 Business in a Global Environment 2

Chapter 1 The Changing Face of Business 2

Chapter 2 Business Ethics and Social Responsibility 30

Chapter 3 Economic Challenges Facing Contemporary Business 64

Chapter 4 Competing in World Markets 96

PART 2 Starting and Growing Your Business 132

Chapter 5 Forms of Business Ownership and Organization 132

Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168

PART 3 Management: Empowering People to Achieve Business 200

Chapter 7 Management, Leadership, and the Internal Organization 200

Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230

Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260

Chapter 10 Production and Operations Management 288

PART 4 Marketing Management 320

Chapter 11 Customer-Driven Marketing 320

Chapter 12 Product and Distribution Strategies 354

Chapter 13 Promotion and Pricing Strategies 390

PART 5 Managing Technology and Information 428

Chapter 14 Using Technology to Manage Information 428

PART 6 Managing Financial Resources 456

Chapter 15 Understanding Accounting and Financial Statements 456

Chapter 16 The Financial System 488

Chapter 17 Financial Management 520

Appendix A Business Law A-1

Appendix B Insurance and Risk Management A-18

Appendix C Personal Financial Planning A-30

Appendix D Developing a Business Plan A-43

Appendix E Careers in Contemporary Business A-52

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