Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Designing Customer-Oriented Marketing Strategies | |
Marketing: the Art and Science of Satisfying Customers | |
Strategic Planning in Contemporary Marketing | |
The Marketing Environment, Ethics, and Social Responsibility | |
E-Business: Managing the Customer Experience | |
Understanding Buyers and Markets | |
Consumer Behavior | |
Business-to-Business (B2B) Marketing | |
Global Marketing | |
Target Market Selection | |
Marketing Research and Sales Forecasting | |
Market Segmentation, Targeting, and Positioning | |
Relationship Marketing and Customer Relationship Management (CRM) | |
Product Decisions | |
Product and Service Strategies | |
Developing and Managing Brand and Product Categories | |
Distribution Decisions | |
Marketing Channels and Supply Chain Management | |
Retailers, Wholesalers, and Direct Marketers | |
Promotional Decisions | |
Integrated Marketing Communications | |
Advertising and Public Relations | |
Personal Selling and Sales Promotion | |
Pricing Decisions | |
Pricing Concepts | |
Pricing Strategies | |
Your Career in Marketing | |
Developing an Effective Marketing Plan | |
Financial Analysis in Marketing | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.