Contemporary Sport Management

by Parks, Janet B.

• ISBN13: 9780736063654
• ISBN10: 073606365X
• Edition: 3rd
• Format: Hardcover
• Copyright: 2006-11-30
• Publisher: Human Kinetics

Summary

Contemporary Sport Management, Third Edition,provides an excellent overview of the principles and possibilities in this dynamic industry. A top-selling book in its field, this third edition continues to engage readers by offering a global perspective, current research and developments in the field, and personalized contributions from more than 30 stellar scholars and professionals in sport management. The text is written at a reader-friendly yet challenging level and will provide students with a solid foundation in the field, allowing them to successfully progress through their curriculum toward a career in sport management.Contemporary Sport Management, Third Edition,offers a mix of established theory and new thinking from a highly respected and diverse group of contributing authors. To make the text even more useful, the authors have made several changes to this new edition. The chapters have been revised and updated, with significantly expanded information on international sport, legal issues, and ethics in sport management. The following are new features of the book:-Sidebars in every chapter are written by international sport practitioners and scholars.-Historical time lines aid readers in putting into context the events, trends, and people who have helped shape sport management over the years.-Professional profiles and learning activities help readers apply the information and experience how practitioners operate in the world of sport management.-A wealth of ancillaries, including an expanded presentation package, an instructor guide, and a test package, can be easily accessed through a product-specific Web site. The international sidebars in each chapter emphasize the increasing globalization of the sports industry, giving readers an understanding of the similarities and differences in sport management practices and applications around the world. By providing real-world examples, readers will be encouraged to broaden their horizons and to view sport management as the global enterprise that it truly is.Each chapter features learning objectives, expanded learning activities, a running glossary, and review questions to reinforce the key points. Many chapters contain real-life scenarios, case studies, sample job descriptions, and profiles of sport managers to enable readers to understand sport management as it is experienced by those in the field. This new edition directs readers to a number of Web sites to further emphasize the practicality of the information and to allow readers to capitalize on the vast amount of additional information available online.The revised and expanded ancillary package makes it easier than ever for instructors to introduce students to the world of sport management. The instructor guide includes brief interviews with industry professionals that can be used in the classroom to provide a practical foundation for the material as well as additional learning activities. The presentation package includes a series of PowerPoint slides that can be revised to accommodate different teaching styles. The instructor guide, presentation package, and test package are all easily accessible to instructors via a product-specific Web site at www.HumanKinetics.com/ContemporarySportManagement.Contemporary Sport Management, Third Edition,covers areas such as sociocultural dimensions, management and leadership at every level from amateur to professional, ethics, marketing, communication, budget and finance, legal issues, economics, governance, research, and field experience in sport management. After reading the text and completing the learning activities, readers should be able to do the following:-Define sport management and discuss its international significance-Describe the nature an

Table of Contents

A Letter to Students	ix
Acknowledgments	xii
PART I Introduction to Sport Management	1	(62)
Managing Sport in the 21st Century	5	(22)
Defining Sport and Sport Management	6	(2)
Nature and Scope of the Sport Industry	8	(4)
Unique Aspects of Sport Management	12	(3)
Sport Management Competencies	15	(3)
Future Challenges and Opportunities for Sport Managers	18	(4)
Future of the Sport Industry	22	(2)
Summary	24	(1)
Review Questions	25	(2)
Developing a Professional Perspective	27	(20)
Professional Preparation	28	(7)
Professional Attitude	35	(7)
Career Planning and Management	42	(3)
Summary	45	(1)
Review Questions	46	(1)
Thinking Critically About Sport Management	47	(16)
Becoming a Critical Thinker	48	(4)
Understanding and Asking Critical Thinking Questions	52	(10)
Summary	62	(1)
Review Questions	62	(1)
PART II Selected Sport Management Sites	63	(126)
Intercollegiate Athletics	67	(30)
Governance of Intercollegiate Athletics	68	(11)
Intercollegiate Athletics Administrators	79	(10)
Careers in Intercollegiate Athletics Administration	89	(6)
Summary	95	(1)
Review Questions	96	(1)
Professional Sport	97	(28)
Nature of Professional Sport	98	(1)
History of the Major American Professional Sports	98	(3)
Unique Aspects of Professional Sport	101	(8)
Revenue Sources for Professional Sport Teams	109	(4)
Future Challenges Facing Professional Sport	113	(2)
Career Opportunities in Professional Sport	115	(7)
Summary	122	(1)
Review Questions	123	(2)
Sport Management and Marketing Agencies	125	(16)
Functions of Sport Management and Marketing Agencies	126	(4)
Types of Sport Management and Marketing Agencies	130	(6)
Sport Management and Marketing Agencies Careers and Challenges	136	(3)
Summary	139	(1)
Review Questions	139	(2)
Sport Tourism	141	(22)
Tourism and the Tourism Industry	142	(1)
Defining Sport Tourism	143	(14)
Sociocultural, Economic, and Environmental Impacts of Sport Tourism	157	(3)
Summary	160	(2)
Review Questions	162	(1)
A North American Perspective on International Sport	163	(26)
What is International Sport?	164	(1)
Expansion of International Sport	165	(6)
China, an Awakening Sport Superpower	171	(8)
Careers in International Sport	179	(7)
International Sport 2006 Through 2015: Forecasting the Future	186	(2)
Summary	188	(1)
Review Questions	188	(1)
PART III Selected Sport Management Functions	189	(124)
Sport Marketing	193	(26)
Evolution of Sport Marketing	195	(2)
Mission, Ethics, and Social Responsibility	197	(2)
Developing a Sport Marketing Plan	199	(15)
Challenges and Directions in Sport Marketing	214	(3)
Summary	217	(1)
Review Questions	217	(2)
Sport Consumer Behavior	219	(24)
Understanding the Individual as a Sport Consumer	220	(12)
Group Influences on the Sport Consumer	232	(4)
Situational Influences on the Sport Consumer	236	(1)
Consumer Decision Making in Sport	237	(2)
Challenges	239	(1)
Summary	240	(1)
Review Questions	241	(2)
Public Relations in the Sport Industry	243	(24)
Relevant Concepts and Skills	244	(3)
Media Relations in Sport	247	(9)
Community Relations in Sport	256	(4)
Other Public Relations Positions	260	(1)
Communication Technology and Its Effect on Sport	261	(3)
Summary	264	(1)
Review Questions	265	(2)
Finance, Economics, and Budgeting in the Sport Industry	267	(26)
Current Financial Situation of US Professional Sport	268	(2)
Current Financial Situation in US College Athletics	270	(1)
Economics of Sport	271	(8)
Overview of Financial Management	279	(7)
Sources of Revenues and Expenses for Sport Organizations	286	(3)
Careers in Financial Management for Sport Organizations	289	(2)
Summary	291	(1)
Review Questions	291	(2)
Sport Facility and Event Management	293	(20)
Types of Facilities	293	(4)
Risk Management	297	(1)
Facility Management	298	(1)
Event Management	299	(13)
Summary	312	(1)
Review Questions	312	(1)
PART IV Organizational and Managerial Foundations of Sport Management	313	(44)
Management Theory and Practice in Sport Organizations	315	(20)
Defining the Term Organization	316	(2)
Organizational Effectiveness	318	(2)
Organizational Structure and Design	320	(4)
Environment	324	(1)
Strategy	325	(2)
Organizational Culture	327	(2)
Organizational Change	329	(4)
Summary	333	(1)
Review Questions	333	(2)
Managerial Leadership in Sport Organizations	335	(22)
Management and Leadership	335	(1)
Management As a Process in Sport Organizations	336	(1)
Leadership As a Process in Sport Organizations	337	(8)
Managerial Leadership	345	(9)
Summary	354	(1)
Review Questions	355	(2)
PART V Current Challenges in Sport Management	357	(58)
Legal Considerations in Sport Management	359	(16)
The Basics of Law	360	(1)
Federal Constitution	361	(4)
Federal Legislation	365	(2)
State Legal Systems	367	(6)
Future Challenges	373	(1)
Summary	373	(1)
Review Questions	373	(2)
Ethical Challenges in Sport Management	375	(14)
Values Defined	376	(3)
Existential Leadership in Sport Organizations	379	(5)
Existentialism and Work	384	(3)
Summary	387	(1)
Review Questions	388	(1)
Sociological Aspects of Sport	389	(26)
Defining Sport	389	(1)
Defining Sport Sociology	390	(1)
The Role of Theory in Understanding Sport	391	(1)
The Social Significance of Sport	392	(1)
The Benefits of Sport	393	(1)
The Dark Side of Sport	394	(16)
Sport as a Vehicle for Social Transformation	410	(2)
Implications for Sport Managers	412	(1)
Summary	412	(1)
Review Questions	413	(2)
PART VI The Future of Sport Management	415	(46)
Questions, Answers, and Sport Management Research	417	(24)
Why Sport Managers Need to Understand Research	419	(2)
Techniques of Good Research	421	(7)
Commercial Research in Sport Management	428	(1)
Academic Research in Sport Management	429	(4)
Current Challenges in Sport Management Research	433	(5)
What Else Do You Need to Ask?	438	(1)
Summary	438	(1)
Review Questions	439	(2)
Understanding Sport Management Research	441	(20)
What Is Sport Management Research?	442	(1)
Key Concepts	443	(9)
The Research Process	452	(7)
Judging the Quality of Research	459	(1)
The Future of Sport Management Research	459	(1)
Summary	460	(1)
Review Questions	460	(1)
References	461	(32)
Index	493	(6)
About the Editors	499	(2)
About the Contributors	501