Creative Jolt

by Landa, Robin; Anderson, Denise M.; Gonnella, Rose

• ISBN13: 9781581800111
• ISBN10: 1581800118
• Format: Paperback
• Copyright: 2000-11-01
• Publisher: North Light Books

Summary

Designers agree that the most difficult aspect of brainstorming a solution to any particular problem is departing from their usual way of solving things. This easy-to-use handbook explores 17 ingenious approaches to overcoming these creative stumbling blocks. Readers will discover how to increase their creative potential and produce original, intelligent, on-target designs. They'll also learn to find inspiration from unexpected sources quickly and easily.

Table of Contents

Introduction	p. 6
Let someone take you there	p. 9
Get out of the hole	p. 9
Go to unusual sources	p. 10
Notice things around you	p. 10
Pay attention to your environment	p. 11
Carry a pineapple	p. 11
Be independent	p. 12
Expand your taste by looking at great stuff	p. 13
Use what you know in new ways	p. 13
Create a zeitgeist	p. 14
Try a new doctrine on for size	p. 14
Cross over	p. 15
Become	p. 15
Jolts	p. 16
Tapping into the zeitgeist	p. 18
Media and techniques	p. 22
Visual metaphors	p. 28
Atypical points of view	p. 34
Fantasy and surrealism	p. 39
Syntheses and merges	p. 45
Unusual color palettes	p. 50
Historical references	p. 55
Visual relationships	p. 61
Style	p. 64
Found materials and objects	p. 70
Conceptual typography	p. 74
Wit	p. 79
Whimsy	p. 82
Challenging the container	p. 86
Cross-formatting	p. 89
Push and pull	p. 93
Showcases	p. 96
Stefan sagmeister/sagmeister inc./new york, ny	p. 98
Robert louey/louey/rubino design group, inc./santa monica, ca	p. 102
Lanny sommese/sommese design/state college, pa	p. 106
Thomas c. ema/ema design inc./denver, co	p. 110
David wheeler/lynnwood, wa	p. 114
John stevens/john stevens design/winston-salem, nc	p. 118
Jilda morera/jilda morera photography/palm harbor, fl	p. 122
Jennifer morla/morla design/san francisco, ca	p. 124
Carlos segura/segura inc./chicago, il	p. 127
Kiku obata/kiku obata and company/st. louis, mo	p. 130
Hunt adkins/minneapolis, mn	p. 132
George tscherny/george tscherny, inc./new york, ny	p. 136
Copyright notices	p. 140
Index	p. 141
Table of Contents provided by Syndetics. All Rights Reserved.