Be Creative ¿ Now! The 2-in-1 Manager: Speed Read - instant tips; Big Picture - lasting results

by Rawling, Steve

• ISBN13: 9781292119298
• ISBN10: 1292119292
• Edition: 1st
• Format: Paperback
• Copyright: 2016-04-27
• Publisher: FT Press

Summary

If you're a busy manager, looking for fast, focused guidance on how to make impact now then this book is for you. Discover vital, quick-fix, do-it-now ideas and techniques for instant impact and fast learning, as well as more detailed guidance for deeper knowledge. Your two-track way to get ahead.

 

‘Leaves you making better, impressive and more creative ideas than your competitors.’

Andy Mayer, Director of Strategy, Yoomee Digital

 

Discover how to Be Creative ­– Now!

 

This 2-in-1 guide is designed to help boost your creativity and thinking skills in an instant, whilst giving you the deeper knowledge to ensure long-lasting results.

 

With the unique 2-in-1 approach, you can learn your way. Use the seven Speed Read tips immediately, then take your time exploring the Big Picture chapters.

 

·    Understand how to think more creatively – quickly

·    Discover a range of effective creative and lateral-thinking tools

·    Find out how to test and refine your new ideas to make them stronger

·    Sell your concepts to the people who matter most

·    Build a creative culture and atmosphere in your team or workplace

 

As an ambitious manager, you need the right information at the right time to help you advance in your career.  The 2-in-1 Manager will ensure you improve and succeed in business, right now and in the future.

 

‘A never-ending toolkit of creative approaches to whatever challenges you or your business are facing. Brilliant.’

Sam Lewens, Creative Director and TV Executive Producer

 

‘The perfect toolkit for managers in the millennium.'

Rose Marley, CEO, SharpFutures Manchester 

 

Table of Contents

About the author

Acknowledgements

How to use this book

 

Chapter 1 BE MORE CREATIVE

Speed read

1.1 Defeat habit with originality

1.2 Divergent thinking

1.3 Lateral thinking

1.4 Convergent thinking

1.5 Time and space

1.6 Group dynamics

1.7 Choose the right tools for the job

Big picture

1.1 Defeat habit with originality

1.2 Divergent thinking

1.3 Lateral thinking

1.4 Convergent thinking

1.5 Time and space

1.6 Group dynamics

1.7 Choose the right tools for the job

 

Chapter 2 YOUR CREATIVE MISSION

Speed read

2.1 Imagine a world without you

2.2 Apply the power of why

2.3 What’s your problem

2.4 The lizard, chimp & business exec

2.5 Four ways of seeing

2.6 Give and take

2.7 Tweet simplicity

Big picture

2.1 Imagine a world without you

2.2 Apply the power of why

2.3 What’s your problem?

2.4 The lizard, chimp and business exec

2.5 Four ways of seeing

2.6 Give and take

2.7 Tweet simplicity

 

Chapter 3 INSIGHTS AND HOOKS

Speed read

3.1 That’s funny….

3.2 Burst your filter bubble

3.3 Make connections

3.4 Use contradictions

3.5 Field trips and freshness stores

3.6 What’s my motivation?

3.7 Crafting a compelling hook

Big picture

3.1 That’s funny….

3.2 Burst your filter bubble

3.3 Make connections

3.4 Use contradictions

3.5 Field trips and freshness stores

3.6 What’s my motivation?

3.7 Crafting a compelling hook

 

Chapter 4 FORCED INSPIRATION

Speed read

4.1 Brainstorm rules

4.2 The lateral nudge

4.3 Metaphor mash-up

4.4 Steal from the heart

4.5 Break the rules

4.6 Stay inside the box

4.7 Brainwriting

Big picture

4.1 Brainstorm rules

4.2 The lateral nudge

4.3 Metaphor mash-up

4.4 Steal from the heart

4.5 Break the rules

4.6 Stay inside the box

4.7 Brainwriting

 

Chapter 5 NURTURE GOOD IDEAS

Speed read

5.1 The developer’s dilemma

5.2 Supportive teams

5.3 Widen your pool of talent

5.4 Design thinking

5.5 Keep the novelty alive

5.6. Working with wild ideas

5.7 Moving out of the greenhouse

Big picture

5.1 The developer’s dilemma

5.2 Supportive teams

5.3 Widen your pool of talent

5.4 Design thinking

5.5 Keep the novelty alive

5.6. Working with wild ideas

5.7 Moving out of the greenhouse

 

Chapter 6 WEED OUT BAD IDEAS

Speed read

6.1 Get serious

6.2 The unknown

6.3 Groupthink

6.4 Optimism bias

6.5 Overconfidence

6.6 The sunk cost fallacy (aka why it’s hard to pull the plug)

6.7 How to fail well

Big picture

6.1 Get serious

6.2 The unknown

6.3 Groupthink

6.4 Optimism bias

6.5 Overconfidence

6.6 The sunk cost fallacy (aka why it’s hard to pull the plug)

6.7 How to fail well

 

Chapter 7 SELL YOUR BEST IDEAS

Speed read

7.1 You, your audience, your message

7.2 Real, original, simple

7.3 Three is the magic number (and other rhetorical devices)

7.4 Go viral

7.5 Great stories

7.6 Road test your story

7.7 Hand over the spark

Big picture

7.1 You, your audience, your message

7.2 Real, original, simple

7.3 Three is the magic number (and other rhetorical devices)

7.4 Go viral

7.5 Great stories

7.6 Road test your story

7.7 Hand over the spark

 

Index