Creative Product Design: A Practical Guide to Requirements Capture Management

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  • Format: eBook
  • Copyright: 2002-01-01
  • Publisher: Wiley
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Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: * Customer, user and market requirements * Design requirements * Technical requirements The requirements capture model constitutes three phases: * Information gathering * Information transformation * Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.

Author Biography

Dr Margaret Bruce is Professor of Design Management and Marketing and Head of Department of Textiles, UMIST. Dr Rachel Cooper is Professor of Design Management and Associate Head of Research in the School of Art and Design at the University of Salford.

Table of Contents

Acknowledgements ix
Introduction xi
Section One Requirements Capture
New Product Development
Requirements: Ideas, Research and Strategy
Requirements: Market Research Tools and Techniques
Section Two Capturing and Managing Requirements Capture in Practice
Introduction to the Case Studies
Colossus Case Study
Vantage Case Study
Bandage Case Study
Construct Case Study
Section Three Guidelines to Requirements Capture
Requirements Capture Process
Integrating Requirements Capture with Product Development
References 201(8)
Index 209

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