What is included with this book?
Creativity: Unexpected but Relevant Selling Messages | |
Branding: Identity and Image Strategy | |
Diversity: Targeting an Ever-Changing Marketplace | |
Fact Finding: The Basis for Effective Creative Work | |
Strategy: A Roadmap for the Creative Team | |
Ideas: The Currency of the 21st Century | |
Words on Paper: Connecting To Consumers' Hearts and Minds | |
Layouts: Designing to Communicate | |
Radio: Can You See What I'm Saying? | |
Television: The Power of Sight and Sound | |
Direct Marketing: The Convenience of Shopping at Home | |
The Internet: The Ultimate Direct | |
Integrated Marketing Communications: Building Strong Relationships Between the Brand and Consumer | |
Client Pitches: How to Sell Your Ideas | |
Appendix | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.