The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-06-28
  • Publisher: Routledge

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As the global market for and movement of food grows apace it brings to the fore considerable and fundamental issues of the cost of choice and worldwide impact of freer markets in production, marketing, and labour. As a result, there are profound resultant moral consequences, which must be considered. Issues that have emerged from mature, western food and agricultural economies (of quality, health, environmentalism, and animal welfare) are becoming global issues, as is the development of centralized superstores and fast-food chains. From all of the undoubted benefits of the modern agri-food economy, there are also many problems areas to be addressed if we are to realize the best and fairest systems in the delivery of good food choices for all. The overall objective of this book is to provide a comprehensive collection of cutting-edge research on controversies in food and agricultural marketing, especially in terms of consequences for businesses and appropriate marketing strategy plans. The book will include a number of different controversies that have challenged the food and agricultural sector over the past years.

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