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Brian spent many years as a professional broadcaster and presenter with the BBC World Service and Radio 4. He was also head of communications at the Institute of Directors (IOD). Naomi is a serial entrepreneur and business writer. They are both founders of the Association of eBusiness Professionals, as well as Fellows of the Royal Society of Arts Manufacturers (RSA) and the IOD. They have co-written over 15 books and are much in demand as public speakers.
| Series Foreword | |
| About the Authors | |
| Acknowledgements | |
| Introduction | |
| What's It All About?A-Communications and Language | |
| Mind your language | |
| The Board | |
| The chairman who chose what not to communicate | |
| Internal Communications | |
| Human remains | |
| A typical employee survey | |
| Strategising your communications | |
| Don't shoot the messenger | |
| Shhh! Keep it quiet | |
| Causes of ineffective communications | |
| The cultural divide | |
| How good a communicator are you? | |
| SWOT Analysis | |
| Strengths | |
| Weaknesses | |
| Opportunities | |
| Threats | |
| External Audiences | |
| Customers and clients | |
| Suppliers | |
| Owners and shareholders | |
| Corporate affairs | |
| Community relations | |
| The media | |
| Crisis Communications | |
| How Camelot's numbers finally came up | |
| Coping with a crisis A- or a scandal | |
| Means of Communication | |
| Ways and means | |
| Events | |
| Telecommunications | |
| Electronic Communication | |
| Bulletin boards | |
| Intranets and extranets | |
| Communication Audits | |
| Extracts from communication audits | |
| Sounding Off | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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