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9781439838730

Cross-Cultural Design for IT Products and Services

by ;
  • ISBN13:

    9781439838730

  • ISBN10:

    1439838739

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2012-12-04
  • Publisher: CRC Press

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Summary

With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services.

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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