The Curse of the Mogul: What's Wrong with the World's Leading Media Companies

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  • Format: Paperback
  • Copyright: 2011-02-22
  • Publisher: Penguin Group USA

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If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogullays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

Table of Contents

Acknowledgmentsp. vii
Introduction: The Curse of the Mogulp. 1
The Framework
The Media Landscapep. 13
The Landscape of Competitive Advantagep. 33
The Structure of Media Industriesp. 57
Debunking Media Mythsp. 67
The Internet Is Not Your Friendp. 81
The Segments and the Strategies
Content Is Not King: Movies, Music, and Booksp. 105
Efficient Operations in Media: Do You Think I'm Sexy?p. 123
Putting It All Together: Networks and Databasesp. 141
Managing Competition in Media: Can't We All Just Get Along?p. 159
All (Profitable) Media Is Local: Newspapers, Theaters, and Communicationsp. 173
Reinforcing Competitive Advantage in Mediap. 189
Good Mogul/Bad Mogul: The Sources of Success and Failure
Bad Mogul: Media Mergers and Acquisitionsp. 205
Media M&A That Works: One That Happened and One That Didn'tp. 233
Good Mogul: The Outperformersp. 241
Epilogue: The Future of Media: The End of the Curse?p. 257
Postscriptp. 269
Notesp. 277
Indexp. 301
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