What is included with this book?
AL LIEBERMAN (NY, NY) directs the Entertainment, Media and Technology Program at NYU's Stern School of Business. He culminated a long career in marketing and advertising by founding Grey Entertainment, whose clients included Warner Bros., ABC Entertainment, HarperCollins, and Bertelsmann. Variety named him 2011 Media Mentor of the Year.
PATRICIA ESGATE, (NY, NY) President of Esgate and Associates, has served clients including Walt Disney, Sony, Universal, Jim Henson, and McDonald's. She has organized many highly successful conferences, including her own annual Summit for Experience Creators; and served on the faculty of Harvard's Experience Architecture Forum.
Foreword
Introduction
1. Peeling the Onion: Entertainment Marketing Basics
2. People, Power, and Players
3. Movies: Wannasee, Haftasee, and Mustsee
4. Network TV, Syndication, and Radio
5. Radio
6. Publishing: The Printed Word
7. Music
8. Sports
9. Travel and Tourism
10. Location-Based Entertainment and Experiential Branding
11. Changes and Challenges
Conclusion: Where Do We Go From Here?The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.