Demand and Supply Integration The Key to World-Class Demand Forecasting

by Moon, Mark A.

• ISBN13: 9780133088014
• ISBN10: 0133088014
• Format: Hardcover
• Copyright: 2013-01-17
• Publisher: Ft Pr

Summary

Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more. For wide audiences of supply chain, logistics, and operations management professionals at all levels, from analyst and manager to Director, Vice President, and Chief Supply Chain Officer; and for researchers and graduate students in the field.

Author Biography

DR. MARK A. MOON (Knoxville, TN) is Associate Professor of Marketing and Head of the Department of Marketing and Supply Chain Management at University of Tennessee, Knoxville. He teaches at undergraduate, MBA, and Executive MBA levels, and teaches Demand Planning, Forecasting, and Marketing Strategy in several executive programs. Moon co-authored Sales Forecasting Management; has published in journals including The Journal of the Academy of Marketing Science, International Journal of Forecasting, Supply Chain Management Review, and Foresight; and has consulted for firms ranging from AlliedSignal to Whirlpool. He held sales and marketing positions with IBM and Xerox.

Table of Contents

1. Demand/Supply Integration

2. Demand Forecasting As a Management Process

3. Quantitative Forecasting Techniques

4. Qualitative Forecasting Techniques

5. Incorporation of Market Intelligence Into Forecasts

6. Performance Measurement

7. World Class Demand Forecasting

8. Bringing It Back to Demand/Supply Integration: Managing the Demand Review