Demographics A Casebook for BUsiness and Government

by Kintner, H. J.; Merrick, T. W.; Morrison, P. A.; Voss, P. R.

• ISBN13: 9780833025425
• ISBN10: 0833025422
• Format: Paperback
• Copyright: 1999-08-17
• Publisher: RAND Corporation

Summary

This is a collection of 20 case studies prepared by a group of deomgraphers; professors of economics, sociology, population studies, business, and marketing; and research analysts interested in understanding a world of chanding demographics. Because the study of demography is becoming increasingly important to a growing number of professionals and decisionmakers in business and government, these case studies were written to address how the science of demography is being applied to real-world problems. Written in nontechnical language and presented in a classroom-tested format, this easy to use guidebook covers applications of applied demography in government planning, long term corporate strategy, forecasting, human resource management, and marketing. The authors show how to tie financial, political, and legal analysis into a consideration of demographic data and trends.

Table of Contents

Preface	p. ix
Introduction	p. 1
Introduction	p. 3
Orientation to Case Studies	p. 10
Politics and the Law	p. 15
Empowered or Disadvantaged? Applications of Demographic Analysis to Political Redistricting	p. 17
Notes	p. 31
References	p. 32
The Use of Intercensal Population Estimates in Political Redistricting	p. 33
References	p. 53
Notes	p. 53
The Use of Population Estimates and Projections in the Court-Mandated Reapportionment of Los Angeles County	p. 55
The Use of Population Estimates and Projections in the Court-Mandated Reapportionment of Los Angeles County	p. 68
Evaluating Boundary Changes for Discriminatory Effect	p. 70
Notes	p. 85
References	p. 86
Appendix	p. 87
Discussion Questions for Part 2	p. 89
Markets	p. 91
Improving Cellular Market Area Valuation with Demographic Data	p. 93
References	p. 108
Notes	p. 108
Targeting Wealthy Ex-Wisconsinites in Florida: a Case Study in Applied Demography	p. 109
Notes	p. 125
Selecting Markets for Corporate Expansion: a Case Study in Applied Demography	p. 129
Notes	p. 143
References	p. 143
Motel 48: Evaluating the Profitability of a Proposed Business	p. 144
Notes	p. 154
Discussion Questions for Part 3	p. 155
Locations	p. 157
Using Demographic Analysis in Health Services Planning: a Case Study in Obstetrical Services	p. 159
References	p. 179
Notes	p. 179
Population Estimates, Projections, and Expert Testimony in Adversarial Legal Proceedings: a Case Study of Automobile Dealerships	p. 180
Notes	p. 199
References	p. 200
Locating Fire Station Sites: the Response Time Component	p. 203
Notes	p. 216
References	p. 216
A Demographic Analysis of the Market for a Long-Term Care Facility: a Case Study in Applied Demography	p. 218
Notes	p. 245
References	p. 246
Discussion Questions for Part 4	p. 247
Planning and Policy	p. 249
Strategic Financial Planning for Hospitals: Demographic Considerations	p. 251
Notes	p. 264
References	p. 264
Estimating Vital Rates from Corporate Databases: How Long Will Gm's Salaried Retirees Live?	p. 265
Notes	p. 294
References	p. 294
Enrollment Projection in a Multicampus University System	p. 298
Predicting College Enrollment Results from a Variant of the Life Table	p. 324
Enrollment Life Table Csu First-Time Freshmen: 1978-79 Cohort	p. 325
Planning for Children's Residential Care	p. 327
Notes	p. 342
References	p. 342
Documenting State Underemployment Patterns	p. 343
Notes	p. 355
References	p. 355
Discussion Questions for Part 5	p. 357
About the Book	p. 358
About the Editors and Contributors	p. 359
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