Design a Better Business New Tools, Skills, and Mindset for Strategy and Innovation

by Van Der Pijl, Patrick; Lokitz, Justin; Solomon , Lisa Kay; van der Pluijm, Erik; van Lieshout, Maarten

• ISBN13: 9781119272113
• ISBN10: 1119272114
• Edition: 1st
• Format: Paperback
• Copyright: 2016-09-21
• Publisher: Wiley

Summary

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Author Biography

Patrick van der Pijl is CEO of Business Models Inc. and producer of the worldwide best seller Business Model Generation. He is passionate about helping entrepreneurs, leaders, rebels and corporate companies to innovate their business model and design a future strategy.

Justin Lokitz is the co-author of Design A Better Business: New Tools, Skills, and Mindset for Strategy and Innovation, a strategy blogger and frequent contributing author, as well as an experienced strategy designer and managing director of the Business Models Inc. offices in San Francisco and Silicon Valley, CA USA.  He has 16+ years of experience of managing product strategies for large, multi-national corporations, like Autodesk and Oracle, as well as several startups.
Justin has a MBA in Design Strategy, from California College of the Arts, a BA in Environmental Science and Geography, from University of California Santa Barbara, as well as professional certifications in software development and product management, from University of California Berkeley

Maarten van Lieshout is partner at Thirty-X. He has applied visual thinking at an early stage for a Dutch idea factory, turning ideas into visual and tangible experiences. He always brings a new perspective to the table - and always stimulates others to get involved in the action.

Erik van der Pluijm is founder and creative director at Thirty-X. He is passionate about visual thinking and making complex things simple. He mixes design, code and strategy, using his experience from art and design, artificial intelligence, computer games, and the startup scene.

Table of Contents

Introduction

Design a better business and the double loop 08

Prepare

Prepare your team, your environment, and how you work 24

Point of View

Be a rebel, develop your vision, create design criteria 46

Understand

Understand your customer, context, and business 82

Ideate

Learn to ideate, expand your ideas, and select ideas 124

Prototype

Bring ideasto life, sketch, and make prototypes 152

Validate

Find the riskest assumption, experiment, and pivot 180

Scale

When and how to scale, Investment Readiness Level 214

Appendix

Index, the team, and acknowledgments