Designing and Conducting Business Surveys

by Snijkers, Ger; Haraldsen, Gustav; Jones, Jacqui; Willimack, Diane

• ISBN13: 9780470903049
• ISBN10: 047090304X
• Edition: 1st
• Format: Paperback
• Copyright: 2013-08-05
• Publisher: Wiley

Summary

Incorporating global research from the field, this book summarizes the current best advice and points out recommended testing and monitoring methods for business surveys. Organized into two sections on Designing and Conducting, it introduces questions that address important conceptual distinctions and covers topics like systematic errors, focus groups, primary and mixed-mode data collection issues, contact strategies, web survey, development and testing methods, data collection instruments, conduct, procedures, administration, and more. It is an ideal book for researchers and data collection methodologists, as well as students.

Author Biography

GER SNIJKERS, PhD, is Senior Researcher and Advisor in Business Survey Data Collection Methodology at Statistics Netherlands, after having held various research and project management positions. From 2006-2011, he held the position of Professor of Business Survey Methodology at Utrecht University.

GUSTAV HARALDSEN, Mag . Art ., is Senior Methodological Advisor in the Department of Data Collection and Methods at Statistics Norway. He previously headed the Division for Interviewing Surveys and the Division of Data Collection Methods.

JACQUI JONES, BA (Hons ), MSc, is Deputy Director of the Business Indicators and Balance of Payments Division in the UK Office of National Statistics (ONS). Prior to this, she worked in the Methodology Directorate at ONS.

DIANE K. WILLIMACK, MS, MA, is Chief of the Response Improvement Research Staff at the Economic Programs Directorate of the U.S. Census Bureau. She previously served as a mathematical statistician and survey methodologist at the National Agricultural Statistics Service (U.S. Department of Agriculture). Additional contributors include Paul Smith (ONS), Deirdre Giesen

Table of Contents

Preface

Chapter 1. Surveys and Business Surveys

Chapter 2. The Business Context and Its Implications for the Survey Response Process

Chapter 3. Quality Issues in Business Surveys

Chapter 4. Planning the Survey

Chapter 5. Sampling and Estimation for Business Surveys

Chapter 6. Understanding and Coping with Response Burden

Chapter 7. Methods for the Development, Testing and Evaluation of Data Collection Instruments

Chapter 8. Questionnaire Communication in Business Surveys

Chapter 9. Business Survey Communication

Chapter 10. Managing the Data Collection

Chapter 11. Capturing, Coding, and Cleaning Survey Data

Chapter 12. From Survey Data to Statistics