Designing and Managing a Research Project : A Business Student's Guide

by Michael Jay Polonsky

• ISBN13: 9781412977753
• ISBN10: 1412977754
• Edition: 2nd
• Format: Paperback
• Copyright: 2010-07-20
• Publisher: SAGE Publications, Inc
• More Book Details
• Purchase Benefits

Summary

This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis. This student-friendly guide will be ideal for supporting undergraduate research projects in business and management, as well as MBA assignments and other graduate classes in applied fields such as public administration and health care administration.

Table of Contents

The Foundations

Introduction

Choosing a Topic

The Role of the Supervisor

Group Dynamics and the Role of Conflict

Ethical Considerations

Undertaking the Research

Planning the Research Project

Literature Review

Data Gathering

Qualitative Data Analysis

Quantitative Data Analysis

Establishing Recommendations

Communicating the Results

Presenting the Results

Writing the Report

Oral Presentations

Concluding Remarks

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