9780787956776

Designing and Using Organizational Surveys : A Seven-Step Process

by ; ;
  • ISBN13:

    9780787956776

  • ISBN10:

    0787956775

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2001-03-28
  • Publisher: Pfeiffer

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Supplemental Materials

What is included with this book?

Summary

The survey process is a highly complex and situationally dependent one, in need of careful management. If poorly designed and administered, surveys can create disappointment and even disaster. Little has been written so far for those responsible for designing and implementing surveys in organizations. These authors have drawn on their extensive consulting experience to develop a concise, pragmatic, seven-step model covering the entire process, from initiation, to final evaluation, to making the results meaningful to the future of the organization. They pay special attention to the political and human sensitivities concerned and show how to overcome the many potential barriers to a successful outcome.

Author Biography

ALLAN H. CHURCH is director of organization and management development at PepsiCo in Purchase, New York. He is also an adjunct professor at Columbia University and a distinguished visiting scholar in the College of Business, Technology, and Professional Programs at Benedictine University. Church is the author of numerous articles in professional journals and coeditor (with David Bracken and Carol Timmreck) of The Handbook of Multisource Feedback (Jossey-Bass, 2001). JANINE WACLAWSKI is a principal consultant in the Management Consulting Services line of business at PricewaterhouseCoopers, LLP. She is an adjunct professor at Columbia University and has been an instructor in Hunter College at the City University of New York. Waclawski is a past recipient of the American Society for Training and Development's Donald Bullock Memorial Dissertation Award for her research on large-scale organizational change and performance.

Table of Contents

Tables, Figures, and Exhibits
xiii
Foreword xvii
Allen I. Kraut
Acknowledgments xxi
The Authors xxv
Introduction 1(3)
What is a Survey?
4(4)
A Brief History of Surveys
8(2)
Contemporary Use of Surveys
10(2)
Surveys in Contemporary Organizational Life
12(5)
The Seven Steps to Effective Organizational Surveys
17(10)
Step One: Pooling Resources
27(24)
Setting Clear Strategic Objectives
31(7)
Obtaining Commitment
38(4)
Overcoming Resistance and Apathy
42(1)
Maintaining Confidentiality
43(2)
Deciding What Information to Collect
45(1)
Balancing Priorities
46(3)
Checklist for Step One
49(2)
Step Two: Developing a World-Class Survey
51(38)
Using a Survey Design Team
53(2)
Gathering Preliminary Information
55(1)
Identifying Key Issues
56(2)
Discussing Your Findings
58(2)
Drafting the Initial Survey Document
60(24)
Piloting the Survey
84(3)
Checklist for Step Two
87(2)
Step Three: Communicating Objectives
89(24)
The CPR Model of Organizational Communication
91(5)
First Contact with Employees
96(4)
Communicating the Survey
100(6)
Sample Survey Introduction
106(1)
Guidelines for Communicating to Employees
107(2)
Recognizing Informal Systems
109(2)
Checklist for Step Three
111(2)
Step Four: Administering the Survey
113(36)
Timing of Administration
114(2)
Working with the Project Plan
116(4)
Sample Versus Census
120(2)
Methods of Administration and Data Collection
122(15)
Paper Versus Electronic Methods: A Comparison
137(6)
Response Rates
143(3)
Learning While Doing
146(1)
Checklist for Step Four
147(2)
Step Five: Interpreting Results
149(52)
The Role of Statistics
150(4)
The Importance of Timing
154(5)
Data Entry
159(3)
Data Preparation
162(10)
Item-Level Analysis
172(6)
Conceptual-Level Analysis
178(8)
Comparative Analysis
186(7)
Content Analysis of Write-In Comments
193(6)
Checklist for Step Five
199(2)
Step Six: Delivering the Findings
201(28)
Understanding the Roll-Out Process
203(4)
Preparing the Survey Report
207(18)
Balancing Expectations and Reality
225(2)
Checklist for Step Six
227(2)
Step Seven: Learning into Action
229(50)
Using Surveys to Create Lasting Change
232(1)
Barriers to the Transfer of Ownership
233(6)
A Commitment to Action
239(2)
Four Approaches to Survey Action Planning
241(17)
Five Critical Factors That Determine the Success of Survey Action Planning
258(1)
The Action Planning Process
259(8)
Linking Survey Results to Other Measures of Performance
267(4)
Building Systems for Evaluating Success
271(1)
The Evolving Role of the Survey Practitioner
272(4)
Checklist for Step Seven
276(3)
References 279(8)
Index 287

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