did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780857082855

The Digital Business Start-Up Workbook The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

by
  • ISBN13:

    9780857082855

  • ISBN10:

    085708285X

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2012-05-07
  • Publisher: Capstone

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

List Price: $22.00 Save up to $4.00
  • Rent Book $18.86
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 2-3 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

A hands-on guide to starting a digital business, from initial idea to exit, from the author of one of the all-time bestselling guides to start-ups Using a thorough and comprehensive workbook format that is action-focused and easy-to-understand, this book guides readers through the entrepreneurial journey from concept to validation to commercialization to exit. It uses practical exercises to walk the reader through each step of the start-up process and includes advice from some of the UKs most successful and well-known digital entrepreneurs. Online extras like downloadable templates, exercises, and tips offer further resources for entrepreneurs, current business owners, and brick-and-mortar business owners who want to expand maximize their online presence.

Author Biography

Cheryl Rickman is author of the bestselling start-up book The Small Business Start-Up Workbook and is ghostwriter to one of the BBC Dragon's.
Cheryl started her career working for an online information publisher before going on to run he own internet business aged 25. WebCritique was a web usability and content consultancy which she sold in 2005. Clients included Microsoft, Business Link and Motorola. Additionally, together with her partner, Cheryl co-founded ilikemusic.com (I Like Music) in 2000. During her time as Editor of ilikemusic.com, Cheryl spent seven years interviewing popstars and developing the business. The business now generates revenues in excess of £1m.
Cheryl has interviewed more than 100 entrepreneurs running businesses of all sizes, from one-man bands to large corporations; equally dedicated, passionate and insightful.

Table of Contents

Dedication and Acknowledgements vii

Foreword ix

Introduction – Generation Entrepreneur: Open For Business 1

Part 1 – Starting Up Your Own Digital Business

Step One: Big Idea – Create And Evolve Your Concept 9

Step Two: Choose Your Business Model 25

Step Three: Assess Viability And Create A Customer-Centric Business Plan 51

Step Four: Fund Your Venture 81

Part 2 – Building Your Business

Step Five: Build Your Website 111

Step Six: Build Your Mobile App And Mobile-Friendly Site 153

Step Seven: Build Your Team 167

Step Eight: Build Your Brand 193

Part 3 – Running And Growing Your Business

Step Nine: Effective Online Marketing 207

Step Ten: Measure and Improve your Marketing and Website Performance 229

Step Eleven: Creating A Buzz Using People Power 245

Step Twelve: Selling Up 271

The Definitive Online Business Success Checklist 287

About Cheryl Rickman 291

References 293

Index 295

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program