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Cheryl Rickman is author of the bestselling start-up book The Small Business Start-Up Workbook and is ghostwriter to one of the BBC Dragon's.
Cheryl started her career working for an online information publisher before going on to run he own internet business aged 25. WebCritique was a web usability and content consultancy which she sold in 2005. Clients included Microsoft, Business Link and Motorola. Additionally, together with her partner, Cheryl co-founded ilikemusic.com (I Like Music) in 2000. During her time as Editor of ilikemusic.com, Cheryl spent seven years interviewing popstars and developing the business. The business now generates revenues in excess of £1m.
Cheryl has interviewed more than 100 entrepreneurs running businesses of all sizes, from one-man bands to large corporations; equally dedicated, passionate and insightful.
Dedication and Acknowledgements vii
Foreword ix
Introduction – Generation Entrepreneur: Open For Business 1
Part 1 – Starting Up Your Own Digital Business
Step One: Big Idea – Create And Evolve Your Concept 9
Step Two: Choose Your Business Model 25
Step Three: Assess Viability And Create A Customer-Centric Business Plan 51
Step Four: Fund Your Venture 81
Part 2 – Building Your Business
Step Five: Build Your Website 111
Step Six: Build Your Mobile App And Mobile-Friendly Site 153
Step Seven: Build Your Team 167
Step Eight: Build Your Brand 193
Part 3 – Running And Growing Your Business
Step Nine: Effective Online Marketing 207
Step Ten: Measure and Improve your Marketing and Website Performance 229
Step Eleven: Creating A Buzz Using People Power 245
Step Twelve: Selling Up 271
The Definitive Online Business Success Checklist 287
About Cheryl Rickman 291
References 293
Index 295
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.