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About This Book
Digital Marketing by Raj Sachdev
ISBN: 9781266243998
Digital Marketing by Raj Sachdev is a comprehensive textbook designed for undergraduate courses with flexibility to support certificate and graduate programs. This book is a go-to resource for students and educators alike, offering a detailed exploration of digital marketing principles and meeting scope and sequence requirements for typical introductory digital marketing courses.
Who Uses It?
Primarily, this book is used by students and instructors in introductory digital marketing courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of digital marketing, including professionals looking to refresh their knowledge or expand their understanding of modern marketing strategies.
History and Editions
The first edition of Digital Marketing has been updated to address user feedback, incorporating the latest research and discussions on current marketing trends. This edition includes detailed updates on digital marketing tools and emphasizes how these tools should be applied in real-world scenarios. It also includes hands-on digital marketing exercises, such as creating Google search ad campaigns and social media content, with additional direction toward industry certifications like Google Ads, Social Media, and Email Marketing.
Author and Other Works
Raj Sachdev is the author of Digital Marketing. With a background in strategic and analytical approaches to marketing, Sachdev brings a wealth of knowledge to the text, ensuring it remains current and relevant. While this is his primary work in the field of educational resources, his expertise in digital marketing theory and concepts makes him a leading figure in the industry.
Key Features
- Comprehensive Coverage: The book covers core concepts in digital marketing, including detailed explanations and examples.
- Global Perspective: The text reflects a global approach to digital marketing, with examples from various international markets.
- Legal and Ethical Issues: Relevant chapters are designed to engage students through discussions on legal and ethical issues in digital marketing.
- Privacy and Security Considerations: The book addresses privacy and security considerations in the digital age.
- Value Creation: It emphasizes value creation through strategic use of digital marketing tools.
- Hands-on Exercises: The text includes hands-on digital marketing exercises to help students apply theoretical concepts practically.
- Support for Multiple Teaching Formats: Designed to support multiple teaching formats through McGraw Hill’s Connect platform, which offers personalized reading experiences, test bank questions, and application-based activities to challenge critical thinking and problem-solving skills.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781266243998
- Rental Edition: ISBN-13: 9781266243998 (available for rental through BiggerBooks)
- Publication Details
- Publisher: McGraw Hill
- Publication Date: 2023
- Number of Pages: 480
- Language: English
Other Editions and Formats
While there are no other editions or formats listed specifically for this ISBN, it is essential to note that McGraw Hill often updates their textbooks every two to four years based on faculty input and updates in academic research.
Related ISBNs:
- Note: The following ISBNs are not directly related to this specific edition but are mentioned for completeness:
- ISBN-10: 126685651X (different edition)
- ISBN-13: 9781266856518 (different edition)
Publication Details
- Publisher: McGraw Hill
- Publication Date: 2023
- Number of Pages: 480
- Language: English
Availability
This book is available in hardcover format and can be rented through various retailers. For new purchases, it can be found on platforms like AbeBooks and Campusbooks.com.
Shipping Information
- Shipping Costs:
- AbeBooks: $33.57 (Liverpool, UK)
- Campusbooks.com: Shipping costs vary based on location
Seller Information
- SGS Trading Inc: Franklin Lakes, NJ, U.S.A.
- Condition: New
- Shipping Cost: $3.89
- Quantity: 2 available
- dsmbooks: Liverpool, United Kingdom
- Condition: New
- Shipping Cost: $33.57
- Quantity: 1 available
This detailed information section provides a quick reference for all the available formats and sources for Digital Marketing by Raj Sachdev, making it easier to find and access the book in the preferred format.
