Digital Product Management Design websites and mobile apps that exceed expectations

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2013-12-04
  • Publisher: New Riders
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Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies.


App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful?


That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction

Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.

Author Biography

Kristofer Layon is a product manager, designer, and educator. Kris divides his time between managing mobile products for Capella Education Company, doing independent design and development projects for web and mobile platforms, and writing books and articles for New Riders, Peachpit Press, A List Apart, and others. Kris’s product design career began in graphic design in the early 1990s, and in 1996 he started designing for the web, creating sites for engineers, urban planners, city governments, artists, musicians, retailers, the National Park Service and more than 30 higher education clients. In addition, Kris has taught design and typography in the University of Minnesota’s College of Design and, from 2008-2011, was the founding director of MinneWebCon– Minnesota’s web conference.

Table of Contents

CHAPTER 1: What Is a Product?
CHAPTER 2: Understanding Markets and Customer Expectations
CHAPTER 3: Writing User Stories
CHAPTER 4: Analyzing and Prioritizing Enhancements
CHAPTER 5: Completing Minimum Viable Products
CHAPTER 6: Measuring Success
CHAPTER 7: Communicating Product Success
CHAPTER 8: Getting It Done
APPENDIX: Product Design Research

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