Disciplined Dreaming : A Proven System to Drive Breakthrough Creativity

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2011-02-22
  • Publisher: Jossey-Bass

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5-part process that will transform your organization-or your career-into a non-stop creativity juggernautWe live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace Turns the mystery of creativity into a simple-to-use process Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studiesDisciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.

Author Biography

Josh Linkner is founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four-time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought-after keynote speaker. He has won several business, technology, and design awards, including the Ernst & Young Entrepreneur of the Year Award, Crain's 40 under 40, Automation Alley's CEO of the Year, and the Detroit Executive of the Year.

For more information, please visit www.joshlinkner.com

Table of Contents

Prefacep. ix
Introductionp. 1
The Case for Creativityp. 7
Disciplined Dreaming: Your System for Creativityp. 19
Defining the Creativity Challengep. 41
Driving Curiosity and Awarenessp. 59
Gaining the Keys to a Creative Mind and Culturep. 81
Preparing Your Environment to Promote Creative Passionp. 109
Discovering the Ways of Creativityp. 125
Generating Creative Sparksp. 143
Igniting the Sparks of Creativity: The Eight Most Powerful Techniquesp. 163
Bringing Your Ideas to Life: The Launchp. 185
Epilogue: The Power of Onep. 205
The Top Six Creativity Myths (and Truths)p. 207
Additional Warm-Up Exercises to Jump-Start Creativityp. 211
Notesp. 213
Acknowledgmentsp. 219
About the Authorp. 221
Indexp. 223
Table of Contents provided by Ingram. All Rights Reserved.

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