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9780070120648

Disney Way : Harnessing the Management Secrets of Disney in Your Company

by
  • ISBN13:

    9780070120648

  • ISBN10:

    0070120641

  • Format: Hardcover
  • Copyright: 1998-12-31
  • Publisher: McGraw-Hill
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Summary

Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined. Now, this practical, hands-on book takes an in-depth look at Disney's business philosophy and the principles behind it, demonstrating how today's managers can successfully apply them and bring a little Disney magic to their own businessshy;shy;no matter what it is.

Author Biography

Bill Capodagli, Managing Partner of Capodagli Jackson Consulting, brings managerial experience at several top consulting firms and graduate-level teaching experience to the firm. He is a popular speaker at both national and international conferences where he teaches audiences to implement the Disney business model.

Lynn Jackson, Bill's partner in Capodagli Jackson Consulting, has an extensive background in organizational development, and has successfully implemented the Disney principles in numerous organizations.

Table of Contents

Foreword

Preface

Acknowledgments

1. Walt's Way Dream

2. Make Everyone's Dreams Come True: Believe

3. You Better Believe It

4. Never A Customer, Always A Guest

5. All For One And One For All

6. Share The Spotlight: Dare

7. Dare To Dare: Do

8. Practice, Practice, Practice

9. Make Your Elephant Fly--Plan

10. Capture The Magic With Storyboards

11. Give Details Top Billing

Epilogue. The Magic Continues

Notes

Bibliography

Index

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