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9780071379694

The Disney Way: Harnessing the Management Secrets of Disney in Your Company

by
  • ISBN13:

    9780071379694

  • ISBN10:

    007137969X

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2001-08-30
  • Publisher: McGraw-Hill

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Summary

"Bill Capodagli and Lynn Jackson's book is all about real magic: stimulating and harmonizing the collective energy of people."shy;shy;Ken BlanchardAFortunemagazine Best Business Book of the YearWalt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined.Now this practical, hands-on book takes an in-depth look at Disney's business philosophy and the priciples behind it, demonstrating how today's managers can successfully apply them to their own businessesshy;shy;no matter what the field.

Table of Contents

Foreword ix
Preface to The Paperback Edition xi
Preface xiii
Acknowledgments xv
Walt's Way
1(14)
Dream
Make Everyone's Dreams Come True
15(18)
Believe
You Better Believe It
33(26)
Never a Customer, Always a Guest
59(20)
All for One and One for All
79(22)
Share the Spotlight
101(16)
Dare
Dare to Dare
117(14)
Do
Practice, Practice, Practice
131(18)
Make Your Elephant Fly-Plan
149(16)
Capture the Magic with Storyboards
165(16)
Give Details Top Billing
181(12)
Epilogue. The Magic Continues 193(12)
Notes 205(4)
Bibliography 209(4)
Index 213

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