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9780071478151

The Disney Way, Revised Edition Harnessing the Management Secrets of Disney in Your Company

by ;
  • ISBN13:

    9780071478151

  • ISBN10:

    0071478159

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2006-11-09
  • Publisher: McGraw-Hill Education
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Summary

How to apply Walt Disney's principles of Dream, Believe, Dare, Do, in any company for unprecedented growth and profits 'This book is about the real magic: Stimulating and harmonising the collective energy of your people.' -Ken BlanchardNamed a Fortune magazine 'Best Book of the Year' in 1999, The Disney Way has taught thousands around the world how to put Disney's 10 basic management principles to work in any company. Fully updated and featuring all-new success stories from companies of every size and in every sector, The Disney Way, Second Edition, analyses how Mike Eisner 'lost the pixie dust' and how Disney's new CEO, Bob Iger, has reawakened that 'sleeping princess of a company' by using Walt's legend as his compass. Key features Previous editions of The Disney Way sold more than 50,000 copies The first edition of The Disney Way was named 'Best Business Book of the Year' in 1999 Provides readers with a framework and action steps for using Disney's principles to soar beyond traditional management Capodagli and Jackson have emerged as leading experts on the Disney principles and speak to thousands around the world annually

Author Biography

Bill Capodagli and Lynn Jackson are internationally acclaimed management consultants who use the Disney model in their work.

Table of Contents

Foreword to New Edition by John Christensen ix
Preface to New Edition xi
Acknowledgments xv
Chapter 1. Walt's Way 1(16)
DREAM
Chapter 2. Make Everyone's Dreams Come True
17(20)
BELIEVE
Chapter 3. You Better Believe It
37(24)
Chapter 4. Never a Customer, Always a Guest
61(22)
Chapter 5. All for One and One for All
83(22)
Chapter 6. Share the Spotlight
105(22)
DARE
Chapter 7. Dare to Dare
127(22)
DO
Chapter 8. Practice, Practice, Practice
149(20)
Chapter 9. Make Your Elephant Fly—Plan
169(16)
Chapter 10. Capture the Magic with Storyboards
185(16)
Chapter 11. Give Details Top Billing
201(14)
Chapter 12. Re-Creating the Magic
215(10)
PUTTING IT TOGETHER: FEATURED ORGANIZATIONS
Chapter 13. Dream, Believe, Dare, Do
225(42)
Epilogue. The Magic Continues 267(10)
Appendix 277(8)
Notes 285(8)
Bibliography 293(4)
Index 297

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