9780756642006

DK Essential Managers: Ethical Business

by ;
  • ISBN13:

    9780756642006

  • ISBN10:

    0756642000

  • Format: Paperback
  • Copyright: 2009-05-04
  • Publisher: DK Publishing, Inc.

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Summary

Ethical Businessgives you the know-how to get results without getting ruthless. This book will teach you how to improve your bottom line and employee morale while listening to your conscience.

Author Biography

Dr. O.C. Ferrell is a Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico. In 2005-2006 he was the first Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and in charge of a state-wide business ethics initiative. He is also editor of www.e-businessethics.com and has developed a business ethics certificate program through the University of New Mexico's Management Development Center. His academic research focuses on ethical decision making, stakeholder relationships and social responsibility.
Linda K. Ferrell is an Associate Professor of Marketing at the Robert O. Anderson Schools of Management at the University of New Mexico.

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