The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

by Jennifer Aaker; Andy Smith; With: Carlye Adler; Foreword by: Chip Heath; Afterword by: Dan Ariely

• ISBN13: 9780470885598
• ISBN10: 0470885599
• Format: eBook
• Copyright: 2010-08-01
• Publisher: Jossey-Bass

Summary

"The Dragonfly Effect is the single best road map to social media I have ever seen. With ideas rooted in research and examples rooted in life, it offers both big strategies and small tips that you can use to invigorate your business, increase your happiness, and maybe even change the world. So do yourself a favor: take two hours and read this remarkable book."—Daniel H. Pink, author of A Whole New Mind and Drive

"The Dragonfly Effect is actionable, credible, and absolutely necessary for anyone looking to use social media and Facebook to drive social good."—Sheryl Sandberg, COO, Facebook

"The Dragonfly Effect shows anyone how to get involved and take action on issues that matter to them. Its principles lay the foundation for any organization looking to harness the power of social media to champion a cause and create positive change in the world."—Pierre Omidyar, founder and chairman, eBay, and founding partner, Omidyar Network

"So much of the recent focus on social technology has emphasized its power to distract. It is hugely gratifying to see a book that focuses on its power to attract, to powerfully bring together caring people around critical social problems to address them on a global scale. The same principles that make a YouTube video go viral can help bring disaster relief to Haiti. It is all just a matter of making it happen.Thanks to The Dragonfly Effect, you can now learn how."—Geoffrey Moore, co-founder and managing director, TCG Advisors, and author of Crossing the Chasm and Dealing with Darwin

"This book makes envisioning, formulating, and executing a social media strategyan intuitive and—dare I say—fun process! The Dragonfly Effect shows how anyindividual or organization can turn their passion for reaching out to the world intoa concrete set of actions."—Jessica Jackley, founder, Kiva and Profounder

"The Dragonfly Effect shows how social technology, openness, and empathy cancome together to change the world. Read this book to discover dynamic waysto harness this potential for good."—Charlene Li, author of Groundswell and Open Leadership, and founder, Altimeter Group

Table of Contents

Foreword

Preface

Introduction: Why Reading This Book Is Worth the Investment

The Dragonfly Body: The System That Keeps It Airborne

Focus: How to Hatch a Goal That Will Make an Impact

Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World

Engage: How to Make People Connect with Your Goal

Take Action: How to Inspire Others, Enable Them-and Create a Movement

Onward and Upward: You're Flying! Now What?

Afterword

Notes

The Dragonfly Ecosystem

About the Authors

Index

Table of Contents provided by Publisher. All Rights Reserved.