Driving Growth Through Innovation

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  • Edition: 2nd
  • Format: Trade Paper
  • Copyright: 2008-03-10
  • Publisher: Berrett-Koehler Publishers
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By the bestselling author of Managing the Future (over 75,000 copies sold worldwide and translated into 13 languages), Driving Growth through Innovation is based on rigorous research of 23 real companies--including Proctor and Gamble, BMW and GE--and the practices they use to encourage innovation and spur growth. This new edition has been updated throughout with how companies have sustained their success since the first edition and discusses the newly emerging position of Chief Innovation Officer.

Table of Contents

Introductionp. 1
What It Takes to Drive Growthp. 13
Leading Innovationp. 33
Cultivating the Culturep. 55
Fortifying the Idea Factoryp. 77
Mining the Futurep. 97
Filling the Idea Funnelp. 117
Producing Powerful Productsp. 137
Generating Growth Strategiesp. 151
Selling New Ideasp. 165
Taking Action in Your Firmp. 183
Acknowledgmentsp. 189
Source Notes and Resources for Further Studyp. 191
Indexp. 203
About the Authorp. 223
Table of Contents provided by Ingram. All Rights Reserved.

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