Dynamic Supply Chains Delivering value through people

by Gattorna, John

• ISBN13: 9780273730408
• ISBN10: 0273730401
• Edition: 2nd
• Format: Hardcover
• Copyright: 2010-10-08
• Publisher: FT Press

Summary

Living supply chains are at the heart of your business. You need to get them right and this book shows you how. Lots of textbooks on this topic, but few professional books. This is THE professional book in the space. Covers: bull; bull;Supply chains bull;Supply and demand bull;Fulfillment bull;Logistics bull;Operations bull;Dynamic alignment model bull;Customer service bull;People management bull;Engagement bull;Leadership Supply chains are at the heart of competitive advantage in business today. If you manage your supply chains successfully, you will be able to deliver your products and services to your customers in a smart, cost-effective way. And the key to successful supply chain management is recognizing that supply chains are so much more than warehouses, transport, and technology. In fact it's people who really drive the living supply chains that are at the heart of your business. Supply chains are powered by the energy and expertise of your employees and suppliers and by the changing wants and needs of your customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment. To secure your space in a new market, you have to get your products out there faster. The same applies to growing or just keeping existing markets - you need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives you a structured way of linking customer expectations to the operational side of your business and of maintaining the flexibility to systematically modify your fulfillment processes as your customers, inevitably, change their buying preferences. John Gattorna is a leading international expert on supply chain management. John is Professorial Fellow in Supply Chain Management and Co-Director, Centre for Supply Cahin Research, University of Wollongong. He is also a visiting professor at the Cranfield School of Management. Gattorna is one of the few people who have been continuously engaged in the evolution of supply chain management. He is generally regarded as one of the world's thought leaders in the supply chain management field, and continues to be much sought after as a keynote speaker. Today he continues his work unraveling the complexities inherent in design and operation of enterprise supply chains.

Author Biography

John Gattorna has spent a lifetime working in and around supply chains, in many different capacities – line executive, researcher, consultant/adviser and teacher. He is passionate about the subject matter – some might say obsessive.

 

In the late 1980s, John became disenchanted with the lack of conceptual depth in the ‘logistics’ field; and as it turned out this did not improve much as logistics thinking morphed into ‘supply chains’ in the 1990s. So he started to search for a new model/framework that would better inform the design and operation of enterprise supply chains seeking to satisfy customers and consumers. And he found it; dynamic alignment.

 

For the last two decades John has been working with companies around the world to take his new model from the conceptual stage to a finer level of granularity. It has been a complex task because it has involved learning about, and combining, several disciplines – consumer/customer behavior; internal cultural capability of the enterprise; leadership

styles; and of course the operational aspects of corporate logistics networks and supply chains. The unique thing about John’s perspective is that he presents a multi-disciplinary approach to the design and management of supply chains, and this requires an eclectic mindset.

 

He has written several books along the way as his thinking evolved, but his two most recent titles have been seminal: Living Supply Chains(FT Prentice Hall, Harlow, 2006), and Dynamic Supply Chain Alignment, (Gower Publishing, Farnham, 2009).

Table of Contents

A word about the title	p. xi
Foreword	p. xiii
Preface	p. xv
Author's acknowledgements	p. xix
Publisher's acknowledgements	p. xxii
A new business model for new and challenging times	p. 1
Re-engaging with customers and suppliers
Customer conversations	p. 35
All pathways lead to customers
Designing supply chain strategies	p. 71
Formulating and delivering the appropriate value propositions
Implementing a multiple supply chain configuration	p. 91
Aligning internal culture with customers to execute strategy
Leading from the front	p. 121
Converting customer insight into successful implementation
Designing responsive organization structures	p. 141
Enabling enterprise supply chains
Continuous replenishment supply chains	p. 169
Where relationships matter most
Leap supply chains	p. 197
Focusing on efficiency and lowest cost-to-serve
Agile supply chains	p. 225
Where quick response is paramount
Fully flexible supply chains	p. 251
Where nothing is impossible
The 'Triple-A' supply chain revisited	p. 279
What is really going on under the covers
Supplier conversations and the four generic supply-side supply chains	p. 291
The mirror image of the demand side
'Hybrid' supply chains	p. 317
Surfacing the new realities
New business models for new supply chains	p. 333
The miracle of 'embedded alignment'
Delivering dynamic supply chains	p. 377
An agenda for the next decade
Meeting of minds	p. 409
Joining the dots to create dynamic institutions
Appendices	p. 413
Notes	p. 471
Select bibliography	p. 489
Index	p. 495
A word about the author	p. 503
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