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Dynamics of Mass Communication: Media in the Digital Age (NAI), 8th Edition

Name: Dynamics of Mass Communication: Media in the Digital Age (NAI), 8th Edition
Price: $81.49
Availability: InStock
Author: Dominick, Joseph R.
ISBN: 9780072885798

by Dominick, Joseph R.

ISBN13:
9780072885798
ISBN10:
0072885793
Edition: 8th
Format: Paperback
Copyright: 2004-01-01
Publisher: McGraw Hill (Manual)
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Dynamics of Mass Communication: Media in the Digital Age (NAI), 8th Edition > ISBN13: 9780072885798

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Part I. The Nature and History of Mass Communication Systems

Chapter 1: Communication: Mass and Other Forms

Chapter 2: Perspectives on Mass Communication

Chapter 3: Historical and Cultural Context

Part II. The Print Media

Chapter 4: Newspapers

Chapter 5: Magazines

Chapter 6: Books

Chapter 7: Radio

Chapter 8: Sound Recording

Chapter 9: Motion Pictures

Chapter 10: Television

Chapter 11: The Internet and the World Wide Web

Part III. Specific Media Professions

Chapter 12: News Gathering and Reporting

Chapter 13: Public Relations

Chapter 14: Advertising

Part IV. Regulations of the Mass Media

Chapter 15: Formal Controls: Laws, Rules, Regulations

Chapter 16: Ethics and Other Informal Controls

Part V. Impact

Chapter 17: The Global Village: International and Comparative Media Systems

Chapter 18: Social Effects of Mass Communication

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.