The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM
- ISBN13:
9780073348506
- ISBN10:
0073348503
- Edition: 10th
- Format: Nonspecific Binding
- Copyright: 2008-02-19
- Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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Summary
Well-known for its balanced approach to media industries and professions,Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.
Table of Contents
| The Nature and History of Mass Communication | |
| Communication: Mass and Other Forms | |
| Perspectives on Mass Communication | |
| Historical and Cultural Context | |
| Media | |
| Newspapers | |
| Magazines | |
| Books | |
| Radio | |
| Sound Recording | |
| Motion Pictures | |
| Broadcast Television | |
| Cable, Satellite and Internet Television | |
| The Internet and the World Wide Web | |
| Specific Media Professions | |
| New Gathering and Reporting | |
| Public Relations | |
| Advertising | |
| Regulation of the Mass Media | |
| Formal Controls: Laws, Rules, Regulations | |
| Ethics and Other Informal Controls | |
| Impact of the Media | |
| The Global Village: International and Comparative Media Systems | |
| Social Effects of Mass Communication | |
| Glossary | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
