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9781587431364

On Earth as It Is in Advertising? : Moving from Commercial Hype to Gospel Hope

by
  • ISBN13:

    9781587431364

  • ISBN10:

    158743136X

  • Format: Paperback
  • Copyright: 2005-09-01
  • Publisher: Brazos Press
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List Price: $14.99

Summary

Most everyone is aware of the manipulation and seductive power of advertising. On Earth as It Is in Advertising? shows how that actually happens--not merely psychologically and financially, but also spiritually. Sam Van Eman reveals how advertising attempts to mimic the gospel message by wrongly defining human identity and promising to fulfill essential human needs. According to Van Eman, advertising confuses viewers about three primary things: who they are and what they are worth, what they need as human beings, and how they ought to care for others. This is an ideal book for college students who are establishing their spending habits and for the campus workers who counsel them. It will also intrigue anyone concerned about Christianity and culture, advertising, or popular media and entertainment.

Table of Contents

Acknowledgments 7(2)
Introduction 9(10)
1. Stolen Goods 19(16)
The Sim Gospel defined
Part I Who Am I?
2. An Image Bearer
35(8)
Who does the Gospel say I am?
Who does the Sim Gospel say I am?
3. A Needs Bearer
43(10)
What does the Gospel say I need?
What does the Sim Gospel say I need?
4. A Finicky Follower
53(26)
How does the Sim Gospel win my allegiance?
What are the Sim Gospel's "membership privileges"?
Recap
Part II Who Is My Neighbor?
5. An Image Bearer Next Door
79(16)
Who does the Gospel say is my neighbor?
Who does the SimGospel say is my neighbor?
The difficult task
6. A Needs Bearer Next Door
95(24)
How should I care for my neighbor?
7. A Neglected Member
119(22)
How do I neglect my neighbor?
How do we collectively neglect our neighbors?
Part III Building the Kingdom...Together
8. Becoming like Christ
141(20)
The Ultimate Neighbor
The body of Christ
9. Becoming a SimGospel Heretic
161(22)
Commercial development
A leap of faith
10. Reacclimating
183(4)
From home to Oz and back again
Notes 187

Supplemental Materials

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