e-Business and e-Commerce How to Program

by Deitel, Harvey M.; Deitel, Paul J.; Nieto, Tem R.

• ISBN13: 9780130284198
• ISBN10: 013028419X
• Edition: 1st
• Format: Paperback
• Copyright: 2000-08-28
• Publisher: Pearson

Summary

Learn how to build winning e-Business/e-Commerce solutions, start to finish! In this 1000 page book, Harvey and Paul Deitel -- best-selling authors of the How to Program Series -- apply their proven methodology and signature "live code" approach to teaching Web-based e-Business/e-Commerce development!These programming techniques are ripped from the latest headlines! You'll find nearly 100 case studies and real-life examples from the world's leading e-Business sites, plus hundreds of demonstrations and simulations covering every key component, from shopping carts to intelligent agents. Hundreds of expert tips offer invaluable insight into good programming practices, common errors to avoid, maximizing performance, testing, debugging, and more. Whether you're building from scratch or choosing a turnkey solution, the Deitels cover every element of a complete e-Business/e-Commerce system: Architecture, hardware, software, development tools, networking, consulting -- even the legal, social, and marketing issues you'll have to contend with! The accompanying CD-ROM contains all source code from the book, software from multiple vendors, plus links to hundreds of Web-based demos and developer's resources! There's never been a more powerful resource for today's e-Business developer -- or tomorrow's!For every Web developer and administrator.

Author Biography

DR. HARVEY M. DEITEL CEO of Deitel & Associates, Inc., has 40 years experience in the computing field including extensive industry and academic experience. He is one of the world's leading computer science instructors and seminar presenters. Dr. Deitel earned B.S. and M.S. degrees from the Massachusetts Institute of Technology and a Ph.D. from Boston University. He worked on the pioneering virtual memory operating systems projects at IBM and MIT that developed techniques widely implemented today in systems like UNIX, Linux and Windows NT. He has 20 years of college teaching experience including earning tenure and serving as the Chairman of the Computer Science Department at Boston College before founding Deitel & Associates, Inc. with Paul J. Deitel. He is author or co-author of several dozens of books and multimedia packages and is currently writing many more. With translations published in Japanese, Russian, Spanish, Elementary Chinese, Advanced Chinese, Korean, French, Portuguese, Dr. Deitel's texts have earned international recognition. Dr. Deitel has delivered professional seminars internationally to major corporations, government organizations and various branches of the military.

PAUL J. DEITEL, Executive Vice President of Deitel & Associates, Inc., is a graduate of the Massachusetts Institute of Technology's Sloan School of Management where he studied Information Technology. Through Deitel & Associates, Inc. he has delivered Java, C, C++, Internet and World Wide Web courses for industry clients including Compaq, Sun Microsystems, White Sands Missile Range, Rogue Wave Software, Computervision, Stratus, Fidelity, Cambridge Technology Partners, Open Environment Corporation, One Wave, Hyperion Software, Lucent Technologies, Adra Systems, Entergy, CableData Systems, NASA at the Kennedy Space Center, the National Severe Storm Laboratory, IBM and many other organizations. He has lectured on C++ and Java for the Boston Chapter of the Association for Computing Machinery, and has taught satellite-based Java courses through a cooperative venture of Deitel & Associates, Inc., Prentice Hall and the Technology Education Network. He and his father, Dr. Harvey M. Deitel, are two of the world's best-selling Computer Science authors.

TEM R. NIETO, Director of Product Development with Deitel & Associates, Inc., is a graduate of the Massachusetts Institute of Technology where he studied engineering and computing. Through Deitel & Associates, Inc. he has delivered courses for industry clients including Sun Microsystems, Digital, Compaq, EMC, Stratus, Fidelity, Art Technology, Progress Software, Toys "R" Us, Operational Support Facility of the National Oceanographic and Atmospheric Administration, Jet Propulsion Laboratory, Nynex, Motorola, Federal Reserve Bank of Chicago, Banyan, Schlumberger, University of Notre Dame, NASA, various military installations and many others. He has co-authored several books and multimedia packages with the Deitels and has contributed to virtually every Deitel & Associates, Inc. publication.

The Deitels are co-authors of the best-selling introductory college computer-science programming language textbooks, C How to Program: Third Edition, C++ How to Program: Third Edition, and Java How to Program: Third Edition. With Tem R. Nieto, they have co-authored Visual Basic 6 How to Program, Internet and World Wide Web How to Program and e-Business and e-Commerce How to Program. The Deitels are also co-authors of the C & C++ Multimedia Cyber Classroom: Third Edition— Prentice Hall's first multimedia-based textbook, and the Java 2 Multimedia Cyber Classroom: Third Edition. Tem Nieto joined them as a co-author on the Visual Basic 6 Multimedia Cyber Classroom (with Tem R. Nieto), the Internet and World Wide Web programming Multimedia Cyber Classroom and the e-Business and e-Commerce Programming Multimedia Cyber Classroom. The Deitels are also co-authors of The Complete C++ Training Course: Third Edition, The Complete Visual Basic 6 Training Course, (with Tem R. Nieto), The Complete Java 2 Training Course: Third Edition and The Complete Internet and World Wide Web Programming Training Course and The Complete e-Business and e-Commerce Programming Training Course (with Tem R. Nieto)— these products each contain the corresponding How to Program Series textbook and the corresponding Multimedia Cyber Classroom.

Table of Contents

Preface	xxxiii
Introduction to Computers, the Internet and the Web	1	(38)
Introduction	2	(1)
The Future of Computing	3	(1)
e-Business and e-Commerce	4	(3)
What is a Computer?	7	(1)
Types of Programming Languages	8	(1)
Other High-Level Languages	9	(1)
Structured Programming	10	(1)
History of the Internet	10	(1)
Personal Computing, Distributed Computing and Client/Server Computing	11	(1)
History of the World Wide Web	12	(1)
Hardware Trends	13	(1)
The Key Software Trend: Object Technology	13	(2)
JavaScript: Object-Based Scripting for the Web	15	(2)
Browser Portability	17	(1)
Evolution of the How to Program Series: C and C++	17	(2)
Java and Java How to Program	19	(1)
Internet and World Wide Web How to Program	20	(1)
e-Business and e-Commerce How to Program	21	(1)
Dynamic HTML	21	(1)
A Tour of the Book	22	(13)
Internet and World Wide Web Resources	35	(4)
Introduction to Internet Explorer 5 and the World Wide Web	39	(31)
Introduction	40	(1)
Connecting to the Internet	40	(2)
Features of Internet Explorer 5	42	(4)
Searching the Internet	46	(1)
Online Help and Tutorials	47	(1)
Keeping Track of Your Favorite Sites	48	(1)
FTP (File Transfer Protocol)	49	(1)
Outlook Express and Electronic Mail	50	(5)
Outlook Express and Newsgroups	55	(2)
Using FrontPage Express to Create Web Pages	57	(1)
NetMeeting and Chat	57	(4)
Controlling the Details	61	(1)
Plug-ins	62	(1)
Internet and World Wide Web Resources	63	(7)
e-Business Models	70	(33)
Introduction	71	(1)
Storefront Model	72	(3)
Shopping-cart Technology	72	(2)
Online Shopping Malls	74	(1)
Auction Model	75	(3)
Portal Model	78	(3)
Dynamic Pricing Models	81	(5)
Name-Your-Price Model	82	(1)
Comparison Pricing Model	83	(1)
Demand-Sensitive Pricing Model	83	(2)
Bartering Model	85	(1)
Rebates	85	(1)
Offering Free Products and Services	85	(1)
B2B Exchanges	86	(1)
B2B Service Providers	87	(1)
Online Trading and Lending Models	87	(2)
Getting a Loan Online	89	(1)
Recruiting on the Web	89	(2)
Online News Services	91	(1)
Online Travel Services	91	(1)
Online Entertainment	92	(1)
Online Automotive Sites	93	(1)
Energy Online	94	(1)
Selling Brainpower	94	(1)
Online Art Dealers	94	(1)
E-Learning	95	(1)
Click-and-Mortar Businesses	96	(7)
Internet Marketing	103	(32)
Introduction	104	(1)
Choosing a Domain Name	105	(1)
Internet Marketing Research	105	(1)
Web Design	106	(1)
E-Mail Marketing	106	(1)
Promotions	107	(1)
E-Business Advertising	108	(3)
Banner Advertising	108	(1)
Buying and Selling Advertising on the Web	109	(2)
Webcasting and Interactive Advertising	111	(1)
E-Business Public Relations	112	(1)
Customer Relationship Management (CRM)	113	(4)
Keeping Track of Your Visitors	114	(1)
Customer Registration	114	(1)
Personalization	114	(3)
Business-to-Business Marketing on the Web	117	(1)
Search Engines	117	(2)
META Tags	118	(1)
Search-Engine Registration	118	(1)
Partnerships	119	(4)
Affiliate Programs	119	(1)
Creating an Affiliate Program	119	(4)
Marketing to the World	123	(1)
Internet and World Wide Web Resources	123	(12)
Online Monetary Transactions	135	(26)
Introduction	136	(1)
Credit-Card Transactions	136	(2)
E-Wallets	138	(1)
Alternate Consumer Payment Options	139	(1)
Digital Currency	140	(1)
Peer-To-Peer Payments	140	(1)
Smart Cards	141	(1)
Micropayments	142	(2)
Business-to-Business (B2B) Transactions	144	(2)
E-Billing	146	(3)
Online Banking	149	(1)
Internet and World Wide Web Resources	150	(11)
Legal, Ethical and Social Issues; Internet Taxation	161	(36)
Introduction	162	(1)
Legal Issues: Privacy on the Internet	163	(7)
Right to Privacy	163	(1)
Internet and the Right to Privacy	163	(1)
Tracking Devices	164	(1)
Cookies	164	(2)
Employer and Employee	166	(2)
Protecting Yourself as a User	168	(1)
Protecting Your Business: Privacy Issues	169	(1)
Legal Issues: Other Areas of Concern	170	(10)
Defamation	170	(2)
Sexually Explicit Speech	172	(1)
Children and the Internet	173	(1)
Alternate Methods of Regulation	173	(1)
Intellectual Property: Patents and Copyright	174	(3)
Trademark and Domain Name Registration	177	(1)
Unsolicited Commercial e-mail (SPAM)	178	(1)
Online Auctions	179	(1)
Online Contracts	179	(1)
Social Issues: Online Communities	180	(2)
Online Communities: Defining the Difference	180	(1)
Online Activism	180	(1)
Disabilities and the Web	180	(2)
Global Issues	182	(1)
Internet Taxation	183	(2)
Internet and World Wide Web Resources	185	(12)
Computer and Network Security	197	(36)
Introduction	198	(1)
Ancient Ciphers to Modern Cryptosystems	199	(1)
Secret-key Cryptography	200	(2)
Public Key Cryptography	202	(2)
Key Agreement Protocols	204	(1)
Key Management	204	(1)
Digital Signatures	205	(1)
Public Key Infrastructure, Certificates and Certification Authorities	206	(2)
Cryptanalysis	208	(1)
Security Protocols	209	(2)
Secure Sockets Layer (SSL)	209	(1)
Secure Electronic Transaction™ (SET™)	210	(1)
Security Attacks	211	(4)
Network Security	215	(1)
Firewalls	215	(1)
Kerberos	215	(1)
Biometrics	216	(1)
Steganography	216	(1)
Internet and World Wide Web Resources	217	(16)
Hardware, Software and Communications	233	(26)
Introduction	234	(1)
Structure of the Internet	235	(1)
Hardware	235	(2)
Servers	235	(1)
Communications Media	236	(1)
Storage Area Networks (SANs)	237	(1)
Connecting to the Internet	237	(5)
Digital Subscriber Lines (DSL)	238	(1)
Broadband	239	(1)
Integrated Services Digital Network (ISDN)	239	(1)
Wireless	240	(2)
Web TV	242	(1)
Software	242	(3)
Application Service Providers (ASPs)	242	(1)
Operating Systems	243	(1)
Databases	244	(1)
Building a Web Site	245	(4)
Web-Site Construction Services	246	(2)
Web-Site Hosting	248	(1)
Domain Names	249	(1)
E-Commerce Consulting	249	(1)
Internet and World Wide Web Resources	250	(9)
Introduction to HyperText Markup Language 4 (HTML 4)	259	(25)
Introduction	260	(1)
Markup Languages	260	(1)
Editing HTML	261	(1)
Common Tags	262	(2)
Headers	264	(1)
Text Styling	265	(2)
Linking	267	(3)
Images	270	(4)
Formatting Text With <FONT>	274	(2)
Special Characters, Horizontal Rules and More Line Breaks	276	(3)
Internet and WWW Resources	279	(5)
Intermediate HTML 4	284	(40)
Introduction	285	(1)
Unordered Lists	285	(2)
Nested and Ordered Lists	287	(4)
Basic HTML Tables	291	(2)
Intermediate HTML Tables and Formatting	293	(4)
Basic HTML Forms	297	(3)
More Complex HTML Forms	300	(6)
Internal Linking	306	(3)
Creating and Using Image Maps	309	(2)
<Meta> Tags	311	(2)
<Frameset> Tag	313	(2)
Nested <Frameset> Tags	315	(2)
Internet and WWW Resources	317	(7)
Ultimate Paint	324	(18)
Introduction	325	(1)
Image Basics	325	(4)
File Formats: GIF or JPEG?	329	(2)
Tool Palette	331	(2)
Brushes	333	(1)
Effects	334	(3)
Internet and World Wide Web Resources	337	(5)
Microsoft FrontPage Express	342	(21)
Introduction	343	(1)
Microsoft FrontPage Express	343	(3)
Text Styles	346	(3)
Images and Links	349	(2)
Symbols and Lines	351	(1)
Tables	352	(3)
Forms	355	(2)
Marquees and Scripts	357	(6)
JavaScript/Jscript: Introduction to Scripting	363	(35)
Introduction	364	(1)
A Simple Program: Printing a Line of Text in a Web Page	364	(8)
Another JavaScript Program: Adding Integers	372	(6)
Memory Concepts	378	(1)
Arithmetic	379	(4)
Decision Making: Equality and Relational Operators	383	(6)
JavaScript Internet and World Wide Web Resources	389	(9)
JavaScript/Script: Control Structures I	398	(46)
Introduction	399	(1)
Algorithms	399	(1)
Pseudocode	400	(1)
Control Structures	400	(3)
The if Selection Structure	403	(1)
The if/else Selection Structure	404	(5)
The While Repetition Structure	409	(1)
Formulating Algorithms: Case Study 1 (Counter-Controlled Repetition)	410	(6)
Formulating Algorithms with Top-Down, Stepwise Refinement: Case Study 2 (Sentinel-Controlled Repetition)	416	(6)
Formulating Algorithms with Top-Down, Stepwise Refinement: Case Study 3 (Nested Control Structures)	422	(7)
Assignment Operators	429	(1)
Increment and Decrement Operators	430	(3)
A Note on Data Types	433	(1)
JavaScript Internet and World Wide Web Resources	434	(10)
JavaScript/JScript: Control Structures II	444	(42)
Introduction	445	(1)
Essentials of Counter-Controlled Repetition	445	(3)
The for Repetition Structure	448	(4)
Examples Using the for Structure	452	(5)
The switch Multiple-Selection Structure	457	(5)
The do/while Repetition Structure	462	(2)
The break and continue Statements	464	(2)
The Labeled break and continue Statements	466	(3)
Logical Operators	469	(4)
Structured Programming Summary	473	(13)
JavaScript/JScript: Functions	486	(37)
Introduction	487	(1)
Program Modules in JavaScript	487	(2)
Programmer-Defined Functions	489	(1)
Function Definitions	489	(6)
Random Number Generation	495	(5)
Example: A Game of Chance	500	(8)
Duration of Identifiers	508	(1)
Scope Rules	509	(2)
JavaScript Global Functions	511	(12)
JavaScript/JScript: Arrays	523	(31)
Introduction	524	(1)
Arrays	524	(2)
Declaring and Allocating Arrays	526	(1)
Examples Using Arrays	527	(7)
References and Reference Parameters	534	(1)
Passing Arrays to Functions	535	(3)
Sorting Arrays	538	(2)

Excerpts

Preface Live in fragments no longer. Only connect. Edward Morgan Forster Welcome to the exciting world of e-business and e-commerce. This book is by an old guy and two young guys. The old guy (HMD; Massachusetts Institute of Technology 1967) has been programming and/or teaching programming for 40 years. The two young guys (PJD; MIT 1991 and TRN; MIT 1992) have each been programming and/or teaching programming for 19 years. The old guy programs and teaches from experience; the young guys do so from an inexhaustible reserve of energy. The old guy wants clarity; the young guys want performance. The old guy seeks elegance and beauty; the young guys want results. We got together to produce a book we hope you will find informative, challenging and entertaining. E-business and e-commerce are evolving rapidly, if not explosively. This creates tremendous challenges for us as authors, for our publisher--Prentice Hall, for instructors, and for students and professional people. Why We Wrote e-Business and e-Commerce: How to Program Dr. Harvey M. Deitel taught introductory programming courses in universities for 20 years with an emphasis on developing clearly written, well-designed programs. Much of what is taught in these courses is the basic principles of programming with an emphasis on the effective use of data types, control structures, arrays and functionalization. Our experience has been that students handle the material in this book in about the same manner as they handle it in introductory Pascal or C courses. There is one noticeable difference though: students are highly motivated by the fact that they are learning three leading-edge scripting languages (JavaScript, VBScript and Perl) and a leading-edge programming paradigm (object-based programming) that will be immediately useful to them as they leave the university environment and head into a world of e-business and e-commerce in which the Internet and the World Wide Web have a massive new prominence. Our goal was clear: produce a textbook for introductory university-level courses in programming and business for students with little or no programming experience, yet offer the depth and the rigorous treatment of theory and practice demanded by traditional, upper-level programming and business courses in order to satisfy professionals' needs. To meet this goal, we produced a comprehensive book that patiently teaches the concepts behind a successful e-business as well as the principles of control structures, object-based programming and various markup languages (HTML, Dynamic HTML and XML) and scripting languages (JavaScript, VBScript and Perl). After mastering the material in this book, students will be well prepared to take advantage of the Internet and the Web as they take upper-level courses and venture into the rapidly changing business world. e-Business and e-Commerce How to Programis the seventh book in the Deitel/Prentice HallHow to Programseries.It is distinguished by its focus on Web-based application development (emphasized in our server-side treatment) and using it to create effective online businesses. We have emphasized color throughout the book. The World Wide Web is a colorful, multimedia-intensive medium. It appeals to our visual and audio senses. Someday it may even appeal to our senses of touch, taste and smell as well! We suggested to our publisher, Prentice Hall, that they should publish this book in color. The use of color in this book is crucial to understanding and appreciating scores of the book's programs. From the start, the Web has been a color-intensive medium. We hope it helps you develop more appealing Web-based applications. Many books about the Web concentrate on developing attractive Web pages. We certainly discuss that subject intensely. But more important, the key focus of this book is really Web-based applications development focused on bui