E-Commerce 2017

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  • Edition: 13th
  • Format: Paperback
  • Copyright: 2017-01-13
  • Publisher: Pearson
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Understanding The Vast And Expanding Field of E-commerce


Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.


In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

Author Biography

Carol Guercio Traver

Graduate of Yale Law School and Vassar College

Many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer Rose, with expertise in intellectual property law, technology law, Internet law, and privacy law, as well as general corporate law.


Co-founder with Ken Laudon of Azimuth Interactive, one of the first “ed tech” firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and today a provider of digital media and publisher services for the education industry.






Kenneth C. Laudon


Kenneth C. Laudon is a Professor of Information Systems at New York University’s Stern School of Business. He holds a B.A. in Economics from Stanford and a Ph.D. from Columbia University. He has authored twelve books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written over 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon’s current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. Ken’s research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector. Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress), Department of Homeland Security, Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms. At NYU’s Stern School of Business, Ken Laudon teaches courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon’s hobby is sailing.



Table of Contents

PART 1   Introduction to E-Commerce

1      THE REVOLUTION IS JUST BEGINNING                                                                                               

2      E-COMMERCE BUSINESS MODELS AND CONCEPTS                                                                             

PART 2   Technology Infrastructure for E-commerce


4      BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS                                   

5      E-COMMERCE SECURITY AND PAYMENT SYSTEMS                                                                             

PART 3   Business Concepts and Social Issues

6      E-COMMERCE MARKETING AND ADVERTISING CONCEPTS                                                                 

7      SOCIAL, MOBILE, AND LOCAL MARKETING                                                                                        

8      ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE                                                              

PART 4   E-commerce in Action

9      ONLINE RETAIL AND SERVICES                                                                                                       

10    ONLINE CONTENT AND MEDIA                                                                                                         

11    SOCIAL NETWORKS, AUCTIONS, AND PORTALS                                                                                 




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