E-Commerce : Business, Technology, Society

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  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 2007-01-01
  • Publisher: Prentice Hall
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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Author Biography

Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology Carol Guercio Traver is General Counsel and Vice President of Business Development at Azimuth Interactive, Inc.

Table of Contents

Introduction to E-commerce
The Revolution is Just Beginningp. 2
Learning Objectivesp. 2
Amazon at 10: Profitable at Lastp. 3
E-commerce: The Revolution Is Just Beginningp. 7
E-commerce: A Brief Historyp. 27
Understanding E-commerce: Organizing Themesp. 38
Case Study: P2P Networks Continue to Rock, But For How Long?p. 45
Reviewp. 49
Key Conceptsp. 49
Questionsp. 52
Projectsp. 53
Web Site Resourcesp. 53
E-commerce Business Models and Conceptsp. 54
Learning Objectivesp. 54
Online Groceries: Up from the Embersp. 55
E-commerce Business Modelsp. 58
Major Business-to-Consumer (B2C) Business Modelsp. 68
Major Business-to-Business (B2B) Business Modelsp. 77
Business Models in Emerging E-commerce Areasp. 83
How the Internet and the Web Change Business: Strategy, Structure and Processp. 87
Case Study: Priceline.com and the Search for a Business Model that Worksp. 100
Reviewp. 103
Key Conceptsp. 103
Questionsp. 105
Projectsp. 106
Web Site Resourcesp. 107
Technology Infrastructure for E-commerce
The Internet and World Wide Web: E-commerce Infrastructurep. 110
Learning Objectivesp. 110
Web 2.0: Mashups Prople New Web Servicesp. 111
The Internet: Technology Backgroundp. 114
The Internet Todayp. 130
Internet II: The Future Infrastructurep. 140
The World Wide Webp. 157
The Internet and the Web: Featuresp. 166
Case Study: Akamai Technologies: The Web's Content Distributorp. 181
Reviewp. 184
Key Conceptsp. 184
Questionsp. 188
Projectsp. 189
Web Site Resourcesp. 189
Building an E-commerce Web Sitep. 190
Learning Objectivesp. 190
Right-Sizing a Web Site?p. 191
Building an E-commerce Web Site: A Systematic Approachp. 193
Choosing Server Softwarep. 206
Choosing the Hardware for an E-commerce Sitep. 216
Other E-commerce Site Toolsp. 224
Case Study: REI: Multi-channel Champ Rebuilds Web Sitep. 234
Reviewp. 239
Key Conceptsp. 239
Questionsp. 242
Projectsp. 242
Web Site Resourcesp. 243
Security and Encryptionp. 244
Learning Objectivesp. 244
The Merchant Paysp. 245
The E-commerce Security Environmentp. 248
Security Threats in the E-commerce Environmentp. 256
Technology Solutionsp. 268
Policies, Procedures, and Lawsp. 285
Case Study: VeriSign - The Web's Security Blanketp. 294
Reviewp. 297
Key Conceptsp. 297
Questionsp. 301
Projectsp. 302
Web Site Resourcesp. 302
E-commerce Payment Systemsp. 304
Learning Objectivesp. 304
PayPal: The Money's in the E-mailp. 305
Payment Systemsp. 308
Credit Card E-commerce Transactionsp. 315
E-commerce Digital Payment Systems in the B2C Arenap. 320
Electronic Billing Presentment and Paymentp. 337
B2B Payment Systemsp. 342
Case Study: CheckFree - On Top of Electronic Billingp. 345
Reviewp. 348
Key Conceptsp. 348
Questionsp. 351
Projectsp. 351
Web Site Resourcesp. 352
Business Concepts and Social Issues
E-commerce Marketing Conceptsp. 354
Learning Objectivesp. 354
Netflix Develops and Defends Its Brandp. 355
Consumers Online: The Internet Audience and Consumer Behaviorp. 358
Basic Marketing Conceptsp. 378
Internet Marketing Technologiesp. 387
B2C and B2B E-commerce Marketing and Branding Strategiesp. 404
Online Market Research: Knowing Your Customerp. 421
Case Study: Liquidation.com: B2B Marketing Basics on a Budgetp. 426
Reviewp. 430
Key Conceptsp. 432
Questionsp. 433
Projectsp. 434
Web Site Resourcesp. 435
E-commerce Marketing Communicationsp. 436
Learning Objectivesp. 436
ESPN Motion: Targeting the 18 - to - 34 Malesp. 437
Marketing Communicationsp. 440
Understanding the Costs and Benefits of Online Marketing Communicationsp. 468
The Web Site as a Marketing Communications Toolp. 481
Case Study: Adware, Spyware, Ad Bombs, Ambush Marketing, and Customer Hijacking: Invasive Marketing Techniques Grow on the Webp. 488
Reviewp. 492
Key Conceptsp. 492
Questionsp. 495
Projectsp. 495
Web Site Resourcesp. 496
Ethical, Social, and Political Issues in E-commercep. 498
Learning Objectivesp. 498
Warez Hackers End up in the Slammerp. 499
Understanding Ethical, Social, and Political Issues in E-commercep. 501
Privacy and Information Rightsp. 508
Intellectual Property Rightsp. 530
Governancep. 547
Public Safety and Welfarep. 552
Case Study: Print the Library [Online]: Is Google Playing Fair, or Just Out to Make a Buck?p. 558
Reviewp. 561
Key Conceptsp. 561
Questionsp. 565
Projectsp. 565
Web Site Resourcesp. 567
E-commerce in Action
Retailing on the Webp. 570
Learning Objectivesp. 570
Blue Nile Sparkles For Your Cleopatrap. 571
The Retail Sectorp. 574
Analyzing the Viability of Online Firmsp. 585
E-commerce in Action: E-tailing Business Modelsp. 590
Some Common Themes in Online Retailingp. 604
Case Study: L.L. Bean-Scaling the E-commerce Mountainp. 608
Reviewp. 612
Key Conceptsp. 612
Questionsp. 615
Projectsp. 616
Web Site Resourcesp. 617
Online Service Industriesp. 618
Learning Objectivesp. 618
NetBank Expands: The Future of Branchless Bankingp. 619
The Service Sector: Offline and Onlinep. 621
Online Financial Servicesp. 623
Online Travel Servicesp. 650
Career Servicesp. 663
Case Study: IAC/InterActiveCorp: Online Services Conglomeratep. 668
Reviewp. 672
Key Conceptsp. 672
Questionsp. 676
Projectsp. 677
Web Site Resourcesp. 677
B2B E-commerce: Supply Chain Management and Collaborative Commercep. 678
Learning Objectivesp. 678
Volkswagen Builds Its B2B Net Marketplacep. 679
B2B E-commerce and Supply Chain Managementp. 681
Net Marketplacesp. 702
Private Industrial Networksp. 721
Case Study: Siemens Clicks with Click2procurep. 732
Reviewp. 735
Key Conceptsp. 735
Questionsp. 739
Projectsp. 740
Web Site Resourcesp. 741
Auctions, Portals, and Communitiesp. 742
Learning Objectivesp. 742
Auction Feverp. 743
Auctionsp. 745
E-commerce Portalsp. 775
Online Communitiesp. 788
Case Study: iVillage Discovers the Path to Successp. 799
Reviewp. 803
Key Conceptsp. 803
Questionsp. 808
Projectsp. 809
Web Site Resourcesp. 809
Online Content Providers: Digital Mediap. 810
Learning Objectivesp. 810
The Wall Street Journal Onlinep. 811
Online Contentp. 813
The Online Publishing Industry: Newspapers, Books, and Magazinesp. 829
The Online Entertainment Industryp. 857
Case Study: AOL and Google Togetherp. 868
Reviewp. 872
Key Conceptsp. 872
Questionsp. 878
Projectsp. 878
Web Site Resourcesp. 879
Referencesp. R-1
Indexp. I-1
Creditsp. C-1
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