Economics of Strategy, 5th Edition

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  • Edition: 5th
  • Format: Hardcover
  • Copyright: 2009-09-01
  • Publisher: WILEY
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Now in its fifth edition, "The Economics of Strategy" delves into the key concepts involved in sound business strategy. The book begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization (IO) economics. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit.

Author Biography

David Besanko, PhD, is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. He received his PhD in Managerial Economics and Decision Sciences and his AB in Political Science from Ohio University. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.

Table of Contents

Introduction. Strategy and Economics
Economic Foundations of Strategy
Basic Microeconomic Principles
Economies of Scale and Scope
Agency and Coordination
The Power of Principles - An Historical Perspective
Firm Boundaries
The Vertical Boundaries of the Firm
Organizing Vertical Boundaries: Vertical Integration and Its Alternatives
Market and Competitive Analysis
Competitors and Competition
Strategic Commitment
The Dynamics of Pricing Rivalry
Entry and Exit
Industry Analysis
Strategic Position and Dynamics
Strategic Positioning for Competitive Advantage
Sustaining Competitive Advantage
The Origins of Competitive Advantage: Innovation, Evolution, and Environment
Internal Organization
Performance Measurement and Incentives in Firms
Strategy and Structure
Environment, Power, and Culture
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