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  • Format: Hardcover
  • Copyright: 2017-09-30
  • Publisher: Profile Books Ltd
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List Price: $45.00


•Written by the published Professor of Economic History at Bocconi University
•Covers the history of one of Italy's most successful and well-known brands
•Outlines the unique and counter-intuitive investment structure of the Benetton family group

A history of Edizione, the holding company of the Benetton family, describing the initial structure and success of the Benetton group in the '60s-'80s and its subsequent investment in privatized industries of the Italian state in the '90s onwards.

Author Biography

Professor Andrea Colli is the Professor of Economic History and Head of Department in the Department of Policy Analysis and Public Management at Bocconi Univesity, Milan, Italy.

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