• ISBN13:


  • ISBN10:


  • Format: Hardcover
  • Copyright: 2017-09-30
  • Publisher: Profile Books Ltd
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $45.00 Save up to $16.21
  • eBook
    Add to Cart


Supplemental Materials

What is included with this book?

  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


•Written by the published Professor of Economic History at Bocconi University
•Covers the history of one of Italy's most successful and well-known brands
•Outlines the unique and counter-intuitive investment structure of the Benetton family group

A history of Edizione, the holding company of the Benetton family, describing the initial structure and success of the Benetton group in the '60s-'80s and its subsequent investment in privatized industries of the Italian state in the '90s onwards.

Author Biography

Professor Andrea Colli is the Professor of Economic History and Head of Department in the Department of Policy Analysis and Public Management at Bocconi Univesity, Milan, Italy.

Rewards Program

Write a Review