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Effective Fundraising for Nonprofits : Real-World Strategies That Work

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  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2010-08-24
  • Publisher: NOLO
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Raise money for your nonprofit with unique advice and tactics

Getting tax-exempt status for your nonprofit organization is just the first step toward succeeding in your mission -- ultimately, your nonprofit's effectiveness depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how. Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more, the 3rd edition of Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done. Find out how to:

-work with individual donors

-analyze the donor base

-plan special events

-solicit grants from foundations and corporations

-get media coverage

-use the Web to further fundraising goals

-start a side business to raise funds

Best of all, Effective Fundraising for Nonprofits contains expert advice written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books.

The 3rd edition is updated to include a new focus on fundraising in the down economy and features input from development professionals across the U.S. And, you can read up on latest studies on who gives the most and why and the latest tips for "greening" your nonprofit's special events. Plus, you'll get the latest tax figures, guidelines for the new IRS Form 990, and updated resource recommendations and contact information.

Author Biography

Ilona Bray has worked and volunteered with various nonprofit agencies in nearly every capacity, including development director, staff attorney, department manager and advisory council member. Bray is the author and co-author of several Nolo books, including Becoming a U.S. Citizen and Nolo's Essential Guide to Buying Your First Home.

Table of Contents

Your Fundraising Companionp. 1
Fundraising Toolsp. 5
Fundraising Peoplep. 7
Fundraising Skillsp. 33
Fundraising Equipment and Technologyp. 43
Developing Your Fundraising Planp. 55
Getting Started: Set Your Fundraising Goalp. 57
Evaluate Your Nonprofit's Fundraising Assetsp. 69
Develop Your Fundraising Strategyp. 75
Create the Final Planp. 83
Attracting Individual Supportersp. 85
Make Your Organization Look Support Worthyp. 87
Understand What Motivates Your Supportersp. 96
Bring in New Supportersp. 107
How to Keep the Givers Givingp. 143
Thank Your Supporters (and Help Them Satisfy the IRS)p. 145
Communicate Your Essential Messagep. 148
Invite Supporters to Get More Involvedp. 161
Analyze Your Donor Basep. 162
When to Call Your Supportersp. 166
Midscale and Major Donorsp. 169
Background Researchp. 171
Get to Know Your Existing Supportersp. 177
Annual Renewals of Supportp. 183
Lectures, Small Events, and Parties for Major Supportersp. 185
One-on-One Meetingsp. 189
Setting Up a Focused Major Gifts Campaignp. 207
Funds From the Great Beyond: Bequests and Legacy Giftsp. 213
How to Attract Legacy Giftsp. 216
Handling Simple Inheritance Giftsp. 218
First Steps Toward Attracting Inheritance Giftsp. 226
Preview of Other Legacy Giving Arrangementsp. 236
Special Eventsp. 241
Survey of Special Eventsp. 245
Choose the Right Event for Your Organizationp. 265
Keep It Green: Attend to Environmental Issuesp. 268
Develop a Realistic Budgetp. 271
Plan and Pace Event Activitiesp. 276
Deal With Risks and Liability Issuesp. 284
Last-Minute Tasks and Tipsp. 287
After the Eventp. 289
Raising Money Through Business or Sales Activitiesp. 293
Tax Rules for Business Activitiesp. 296
Learn From Other Nonprofits' Experiencep. 303
Develop Your Own Great-And Low-Risk-Business Ideap. 313
Measure Your Ideas Against Realityp. 320
Final Planning and Test Runsp. 325
Licensing, Sponsorships, and Other Relationships With Existing Businessesp. 333
The Next Stepsp. 337
Seeking Grants From Foundations, Corporations, and Governmentp. 339
Understand the Fundersp. 340
Research Grant Prospectsp. 347
The Proposal Process, From Query Letter Onwardp. 363
Follow Up With the Funderp. 385
Grant Renewalsp. 387
Creating Printed Communications Materialsp. 389
Brochuresp. 391
Newslettersp. 392
Annual Reportsp. 396
Designing Your Website to Draw in Donorsp. 405
Basic Contact Informationp. 408
Your Organization's Personalityp. 409
Freshnessp. 412
Contentp. 414
Donation Information and Opportunitiesp. 417
Information on Where the Money Goesp. 422
Information About Funders and Donorsp. 422
Tracking Usersp. 423
Outreach by Traditional and Social Mediap. 425
Placing Your Organization's Stories With Traditional Mediap. 426
What Makes a Good Storyp. 428
Who to Approach With Your Storyp. 433
Pitching and Placing Storiesp. 443
Protecting Yourself in Media Interactionsp. 456
Making Your Own News: Social Mediap. 461
Worksheetsp. 471
Sample Cost Analysis
Fundraising Assets
Fundraising Strategy Chart
Mailing Evaluation
Meeting Checklist
Projected Special Event Expenses
Projected Special Event Income
Grant Priorities Summary Chart
Grant Prospects Research Overview
Check Your Website's Fundraising Effectiveness
Indexp. 493
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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