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9780387797267

Effective Risk Communication

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  • ISBN13:

    9780387797267

  • ISBN10:

    0387797262

  • Format: Hardcover
  • Copyright: 2008-10-14
  • Publisher: Springer Verlag

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Supplemental Materials

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Summary

The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication.

Author Biography

Timothy L. Sellnow is a Professor Risk Communication in the Department of Communication at the University of Kentucky, Lexington, Kentucky.Robert R. Ulmer is a Professor of Communication and Chair in the Department of Speech Communication at the University of Arkansas--Little Rock, Little Rock, Arkansas.Matthew Seeger is a Professor of Communication and Chair in the Department of Communication at Wayne State University, Detroit, Michigan.Robert S. Littlefield is a Professor Communication in he Department of Communication at North Dakota State University, Fargo, North Dakota.

Table of Contents

Conceptualizing a Message-Centered Approach to Risk Communication
Introducing a Message-Centered Approach to Risk Communicationp. 3
Best Practices for Risk Communicationp. 19
Multiple Audiences for Risk Messagesp. 33
Cases in Risk Communication
The Case Study Approachp. 53
Cryptosporidium: Unanticipated Risk Factorsp. 65
Hurricane Katrina: Risk Communication in Response to a Natural Disasterp. 77
New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoaxp. 91
Odwalla: The Long-Term Implications of Risk Communicationp. 105
ConAgra: Audience Complexity in Risk Communicationp. 119
Applications of a Message-Centered Approach to Risk Communication
Toward a Practice of Mindfulnessp. 133
Ethical Considerations in Risk Communicationp. 147
Future Directionsp. 163
Indexp. 179
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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