Effective Small Business Management

by Scarborough, Norman M.; Zimmerer, Thomas W.; Wilson, Doug

• ISBN13: 9780131469846
• ISBN10: 0131469843
• Edition: 8th
• Format: Hardcover
• Copyright: 2009-01-01
• Publisher: Prentice Hall

Summary

This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most popular commercial software package used for business plan development).

Table of Contents

The Challenge of Entrepreneurship

Entrepreneurs: The Driving Force Behind Small Business

Building a Business Plan: Beginning Considerations

Strategic Management and the Entrepreneur

Choosing a Form of Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Building a Business Plan: Marketing and Financial Matters

Crafting a Winning Business Plan

Building a Guerrilla Marketing Plan

Creating a Solid Financial Plan

Managing Cash Flow

Small Business Marketing Strategies

Pricing and Credit Strategies

Integrated Marketing Communications

Global Marketing Strategies

E-Commerce and Entrepreneurship

Putting the Business Plan to Work: Finding Financing

Sources of Equity Financing

Source of Debt Financing

Location and Layout

Location, Layout, and Physical Facilities

Managing a Small Business: Techniques for Enhancing Profitability

Purchasing, Quality Management, and Vendor Analysis

Managing Inventory

Managing People: A Company's Most Valuable Resource

Staffing and Leading a Growing Company

Legal Aspects of Entrepreneurship

Management Succession and Risk Management

Ethics, Social Responsibility, and the Entrepreneur

The Legal Environment: Business Law and Government Regulation

Sample Business Plan

Index

Table of Contents provided by Publisher. All Rights Reserved.