Effective Small Business Management

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  • Edition: 8th
  • Format: Hardcover
  • Copyright: 2009-01-01
  • Publisher: Prentice Hall
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List Price: $158.33


This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most popular commercial software package used for business plan development).

Table of Contents

The Challenge of Entrepreneurship
Entrepreneurs: The Driving Force Behind Small Business
Building a Business Plan: Beginning Considerations
Strategic Management and the Entrepreneur
Choosing a Form of Ownership
Franchising and the Entrepreneur
Buying an Existing Business
Building a Business Plan: Marketing and Financial Matters
Crafting a Winning Business Plan
Building a Guerrilla Marketing Plan
Creating a Solid Financial Plan
Managing Cash Flow
Small Business Marketing Strategies
Pricing and Credit Strategies
Integrated Marketing Communications
Global Marketing Strategies
E-Commerce and Entrepreneurship
Putting the Business Plan to Work: Finding Financing
Sources of Equity Financing
Source of Debt Financing
Location and Layout
Location, Layout, and Physical Facilities
Managing a Small Business: Techniques for Enhancing Profitability
Purchasing, Quality Management, and Vendor Analysis
Managing Inventory
Managing People: A Company's Most Valuable Resource
Staffing and Leading a Growing Company
Legal Aspects of Entrepreneurship
Management Succession and Risk Management
Ethics, Social Responsibility, and the Entrepreneur
The Legal Environment: Business Law and Government Regulation
Sample Business Plan
Table of Contents provided by Publisher. All Rights Reserved.

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