Effective Writing for Business, College and Life : The Indispensable Writing Resource to Help You Be Creative, Get Organized, Be Effective and Complete the Task

by Stanek, William R.

• ISBN13: 9781575450575
• ISBN10: 1575450577
• Format: Paperback
• Copyright: 2002-04-30
• Publisher: Lightning Source Inc

Summary

Whether we like it or not, writing is a part of our every day lives and to get by you need an edge. Enter Effective Writing for Business, College And Life, the down in the trenches writing resource you need to be successful! Use this concise guide to help you: Write Essays, Papers, Dissertations, Create Reports, Presentations, Develop Articles, Stories, Novels, and Publish Online, CD-ROM. Business, college and life always give us writing challenges and it is time you took control! This indispensable resource will help you be creative, get organized, be effective and complete the task at hand. William Stanek has nearly 20 years of hands-on experience with writing. He is most widely recognized as a leading technology expert and is also an award-winning author. He has written more than 30 books, which are sold all over the world and have been translated in many languages. He is widely sought after as a subject matter expert.

Table of Contents

PART I: GETTING ORGANIZED	9	(87)
Building Blocks For Effective Writing	13	(12)
Managing Expectations	15	(2)
Managing Perceptions	17	(1)
Managing Strategies	18	(2)
Managing Goals	20	(1)
Managing Rules	21	(1)
Managing Behavior	22	(3)
Improving Ideas: Techniques to Better Organize	25	(6)
Brainstorming Techniques	27	(2)
Freethinking Techniques	29	(1)
Storyboarding Techniques	30	(1)
Effective Strategies for Planning and Organization	31	(28)
Composition Processes	32	(7)
Development Processes	39	(11)
Pre-Finalization Processes	50	(7)
Combining It All	57	(2)
Techniques to Get Started	59	(6)
Setting a Publishing Schedule	59	(3)
Connecting Milestones and Goals	62	(3)
Techniques to Organize for the Audience	65	(8)
Defining the Audience	65	(2)
Seeing With the Reader's Eyes	67	(2)
Gathering Statistics	69	(1)
Evaluating Trends	70	(3)
Organizing Through Storyboarding	73	(14)
Working with Storyboards	73	(4)
Developing Structure Using Storyboards	77	(4)
Developing Content Using Storyboards	81	(4)
Evaluating Storyboard Organization	85	(2)
PART I: QUICK REVIEW	87	(6)
PART II: PAGE DESIGN	93	(26)
Designing with Space	95	(4)
Using Space Effectively	95	(1)
Sizing Your Paragraphs	96	(1)
Adding Graphics	97	(2)
Understanding Color	99	(4)
What Does Color Represent?	99	(1)
Using Color in Presentations	100	(3)
Powerful Headings	103	(4)
Headings: Best Uses	103	(1)
Good Headings vs. Bad Headings	104	(3)
Exploring Fonts	107	(6)
Working with Fonts	107	(2)
Deciding Which Font to Use	109	(4)
Unleashing Page Layout	113	(6)
How Graphic Designers Use Grids	113	(1)
Text Components in Page Design	114	(2)
Graphic Components in Page Design	116	(3)
PART II: QUICK REVIEW	119	(4)
PART III: TAPPING INTO THE POWER OF MULTIMEDIA	123	(22)
Multimedia Bonanza	125	(20)
What is MPEG?	126	(6)
Considerations to Make Before Adding Multimedia	132	(2)
Let's Talk Sound	134	(4)
Let's Talk Video	138	(4)
The Critical Question Of Resources	142	(3)
PART III: QUICK REVIEW	145	(2)
PART IV: DELIVERING YOUR WORK	147	(28)
Last Minute Gotchas	149	(26)
What to Look For when Proofing	149	(5)
Tips for Checking Spelling	154	(5)
Tips for Checking Grammar	159	(7)
How to Catch Typos Outside Main Text	166	(2)
How to Catch Inconsistencies	168	(3)
Balancing Perfection with Efficiency and Timeliness	171	(4)
PART IV: QUICK REVIEW	175	(2)
About the Author	177	(1)
We Need You	178