Electronic Commerce

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  • Format: Paperback
  • Copyright: 1999-11-16
  • Publisher: Course Technology
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Electronic Commerce is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations.

Table of Contents

Prefacep. xviii
Introduction to Electronic Commercep. 2
Traditional Commerce and Electronic Commercep. 4
Traditional Commercep. 7
Electronic Commercep. 12
International Electronic Commercep. 17
Economic Forces and Electronic Commercep. 18
Transaction Costsp. 19
Markets and Hierarchiesp. 20
The Role of Electronic Commercep. 21
Network Economic Structuresp. 22
Network Effectsp. 23
Value Chains in Electronic Commercep. 24
Strategic Business Unit Value Chainsp. 24
Industry Value Chainsp. 26
SWOT Analysis: Evaluating Business Unit Opportunitiesp. 28
The Role of Electronic Commercep. 29
Technology Infrastructure: The Internet and the World Wide Webp. 37
The Internet and World Wide Webp. 38
Origins of the Internetp. 39
New Uses for the Internetp. 40
Commereial Use of the Internetp. 40
Growth of the Internetp. 41
Emergence of the World Wide Webp. 42
Packet-Switched Networksp. 45
Routing Packetsp. 46
Internet Protocolsp. 47
TCP/IPp. 48
IP Addressingp. 48
Domain Namesp. 50
Web Page Request and Delivery Protocolsp. 51
Electronic Mail Protocolsp. 51
Markup Languages and the Webp. 53
Standard Generalized Markup Languagep. 54
Hypertext Markup Language (HTML)p. 55
Extensible Markup Language (XML)p. 61
HTML and XML Editorsp. 66
Intranets and Extranetsp. 68
Intranetsp. 68
Extranetsp. 68
Public and Private Networksp. 69
Virtual Private Network (VPN)p. 69
INTERNET Connection Optionsp. 71
Connectivity Overviewp. 71
Voice-Grade Telephone Connectionsp. 71
Broadband Connectionsp. 71
Leased-Line Connectionsp. 74
Wireless Connectionsp. 74
Internet2 and the Semantic Webp. 77
Business Strategies For Electronic Commerce
Selling on the Web: Revenue Models and Building a Web Presencep. 88
Revenue Models for Selling on the Webp. 89
Web Catalog Revenue Modelsp. 89
Digital Content Revenue Modelsp. 97
Advertising-Supported Revenue Modelsp. 99
Advertising-Subscription Mixed Revenue Modelsp. 103
Fee-for-Transaction Revenue Modelsp. 104
Fee-for-Service Revenue Modelsp. 111
Revenue Models in Transitionp. 113
Subscription to Advertising-Supported Modelp. 114
Advertising-Supported to Advertising-Subscription Mixed Modelp. 114
Advertising-Supported to Fee-for-Services Modelp. 114
Advertising-Supported to Subscription Modelp. 115
Multiple Transitionsp. 115
Revenue Strategy Issuesp. 117
Channel Conflict and Cannibalizationp. 117
Strategic Alliances and Channel Distribution Managementp. 118
Creating an Effective Web Presencep. 121
Identifying Web Presence Goalsp. 121
Achieving Web Presence Goalsp. 122
Web Site Usabilityp. 127
How the Web is Differentp. 127
Meeting the Needs of Web Site Visitorsp. 128
Trust and Loyaltyp. 130
Rating Electronic Commerce Web Sitesp. 131
Usability Testingp. 132
Connecting With Customersp. 135
The Nature of Communication on the Webp. 135
Marketing on the Webp. 146
Web Marketing Strategiesp. 148
Product-Based Marketing Strategiesp. 149
Customer-Based Marketing Strategiesp. 151
Communicating with Different Market Segmentsp. 153
Trust and Media Choicep. 153
Market Segmentationp. 154
Market Segmentation on the Webp. 156
Offering Customers a Choice on the Webp. 158
Beyond Market Segmentation: Customer Behavior and Relationship Intensityp. 159
Segmentation Using Customer Behaviorp. 159
Customer Relationship Intensity and Life-Cycle Segmentationp. 162
Acquisition, Conversion, and Retention of Customersp. 165
Advertising on the Webp. 167
Banner Adsp. 167
Other Web Ad Formatsp. 171
E-mail Marketingp. 172
Permission Marketingp. 173
Technology-Enabled Customer Relationship Managementp. 174
CRM as a Source of Value in the Marketspacep. 175
Creating and Maintaining Brands on the Webp. 177
Elements of Brandingp. 177
Emotional Branding vs. Rational Brandingp. 178
Brand Leveraging Strategiesp. 179
Brand Consolidation Strategiesp. 179
Costs of Brandingp. 180
Affiliate Marketing Strategiesp. 180
Viral Marketing Strategiesp. 182
Search Engine Positioning and Domain Namesp. 183
Search Engines and Web Directoriesp. 183
Web Site Naming Issuesp. 185
Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commercep. 195
Purchasing, Logistics, and Support Activitiesp. 197
Purchasing Activitiesp. 197
Direct vs. Indirect Materials Purchasingp. 199
Logistics Activitiesp. 200
Support Activitiesp. 201
E-Governmentp. 203
Network Model of Economic Organizationp. 205
Electronic Data Interchangep. 206
Early Business Information Interchange Effortsp. 206
Emergence of Broader EDI Standardsp. 207
How EDI Worksp. 209
Value-Added Networksp. 213
EDI on the Internetp. 216
Open Architecture of the Internetp. 216
Financial EDIp. 217
Supply Chain Managementp. 219
Value Creation in the Supply Chainp. 219
Internet Technologies and the Supply Chainp. 220
Building and Maintaining Trust in the Supply Chainp. 223
Electronic Marketplaces and Portalsp. 224
Industry Marketplacesp. 224
Private Stores and Customer Portalsp. 227
Private Company Marketplacesp. 227
Industry Consortia-Sponsored Marketplacesp. 228
Web Auctions, Virtual Communities, and Web Portalsp. 237
Auction Overviewp. 238
Origins of Auctionsp. 239
English Auctionsp. 239
Dutch Auctionsp. 240
First-Price Sealed-Bid Auctionsp. 240
Second-Price Sealed-Bid Auctionsp. 241
Open-Outery Double Auctionsp. 241
Sealed-Bid Double Auctionsp. 241
Web Auctions and Related Businessesp. 243
General Consumer Auctionsp. 243
Specialty Consumer Auctionsp. 249
Business-to-Business Auctionsp. 252
Auction-Related Servicesp. 255
Seller-Bid (Reverse) Auctionsp. 256
Group Purchasing Sitesp. 258
Virtual Community and Portal Strategiesp. 259
Mobile Commercep. 259
Electronic Marketplacesp. 260
Intelligent Software Agentsp. 261
Push Technologyp. 263
Virtual Communitiesp. 263
Early Web Communitiesp. 264
Web Community Consolidationp. 265
Web Portal Strategiesp. 265
The Environment of Electronic Commerce: International, Legal, Ethical, and Tax Issuesp. 275
International Nature of Electronic Commercep. 276
Trust and Culture on the Webp. 277
Language Issuesp. 278
Culture Issuesp. 281
Infrastructure Issuesp. 287
The Legal Environment of Electronic Commercep. 290
Borders and Jurisdictionp. 290
Jurisdiction on the Internetp. 293
Contracting and Contract Enforcement in Electronic Commercep. 296
Web Site Content Issuesp. 302
Web-Based Crime, Terrorism, and Warfarep. 307
Ethical Issuesp. 308
Ethics and Web Business Policiesp. 309
Privacy Rights and Obligationsp. 309
Communications with Childrenp. 312
Taxation and Electronic Commercep. 314
Nexusp. 314
Income Taxesp. 314
Sales Taxesp. 316
Technologies for Electronic Commerce
Web Server Hardware and Softwarep. 326
Web Server Basicsp. 327
Types of Web Sitesp. 328
Web Clients and Web Serversp. 329
Dynamic Contentp. 330
Various Meanings of "Server"p. 331
Web Client/Server Communicationp. 331
Two-Tier Client/Server Architecturep. 332
Three-Tier and N-Tier Client/Server Architecturesp. 334
Software for Web Serversp. 335
Operating Systems for Web Serversp. 335
Web Server Softwarep. 337
Finding Web Server Software Informationp. 342
Web Site and Internet Utility Programsp. 343
Finger and Ping Utilitiesp. 343
Tracert and Other Route-Tracing Programsp. 344
Electronic Mailp. 345
Telnet and FTP Utilitiesp. 347
Indexing and Searching Utility Programsp. 349
Data Analysis Softwarep. 349
Link-Checking Utilitiesp. 350
Remote Server Administrationp. 351
Web Server Hardwarep. 352
Server Computersp. 352
Web Server Performance Evaluationp. 354
Web Server Hardware Architecturesp. 356
Web Hosting Choicesp. 359
Electronic Commerce Softwarep. 368
Basic Functions of Electronic Commerce Softwarep. 369
Catalog Displayp. 370
Shopping Cartp. 371
Transaction Processingp. 375
Advanced Functions of Electronic Commerce Softwarep. 376
Middlewarep. 376
Application Integration and Databasesp. 377
Web Servicesp. 379
Integration with ERP Systemsp. 381
Electronic Commerce Software for Small and Mid-Sized Companiesp. 382
Basic Commerce Service Providersp. 384
Mall-Style Commerce Service Providersp. 386
Estimated Operating Expenses for a Small Web Businessp. 389
Electronic Commerce Software for Medium-Sized to Large Businessesp. 390
Web Site Development Toolsp. 390
Intershop Enfinityp. 391
IBM WebSphere Commerce Professional Editionp. 392
Microsoft Commerce Server 2002p. 393
Electronic Commerce Software for Large Businessesp. 394
Enterprise-Class Electronic Commerce Softwarep. 395
Customer Relationship Management Softwarep. 397
Supply Chain Management Softwarep. 397
Content Management Softwarep. 398
Knowledge Management Softwarep. 399
Security Threats to Electronic Commercep. 406
Internet Security Issues Overviewp. 407
Computer Security Classificationsp. 409
Security Policy and Integrated Securityp. 409
Intellectual Property Threatsp. 411
Cybersquattingp. 411
Name Changingp. 413
Name Stealingp. 413
Threats to the Security of Client Computersp. 414
Active Contentp. 414
Steganographyp. 425
Threats to the Security of Communication Channelsp. 425
Secrecy Threatsp. 426
Integrity Threatsp. 429
Necessity Threatsp. 429
Threats to the Physical Security of Internet Communications Channelsp. 430
Threats to Wireless Networksp. 430
Threats to the Security of Server Computersp. 431
Web Server Threatsp. 431
Database Threatsp. 434
Common Gateway Interface Threatsp. 434
Other Programming Threatsp. 435
Threats to the Physical Security of Web Serversp. 436
Organizations that Promote Computer Securityp. 437
Implementing Electronic Commerce Securityp. 445
Electronic Commerce Security Objectivesp. 446
History of Security in Computer Information Systemsp. 446
Security Requirements for Electronic Commercep. 447
Protecting Intellectual Propertyp. 448
Protecting Privacy of Web Site Customersp. 451
Protecting Client Computersp. 454
Digital Certificatesp. 454
Client Security in Microsoft Internet Explorerp. 457
Client Security in Netscape Navigatorp. 460
Using Antivirus Softwarep. 462
Protecting Electronic Commerce Communication Channelsp. 462
Encryptionp. 463
Encryption Algorithms and Standardsp. 467
Secure Sockets Layer (SSL) Protocolp. 468
Secure HTTP (S-HTTP)p. 472
Ensuring Transaction Integrity with Hash Functionsp. 474
Ensuring Transaction Integrity with Digital Signaturesp. 474
Guaranteeing Transaction Deliveryp. 476
Protecting the Web Serverp. 476
Access Control and Authenticationp. 478
Operating System Controlsp. 480
Firewallsp. 481
Computer Forensics and Ethical Hackingp. 483
Physical Securityp. 484
Payment Systems for Electronic Commercep. 490
Online Payment Basicsp. 492
Payment Cardsp. 494
Advantages and Disadvantages of Payment Cardsp. 495
Payment Acceptance and Processingp. 496
Electronic Cashp. 499
Holding Electronic Cash: Online and Offline Cashp. 502
Advantages and Disadvantages of Electronic Cashp. 502
How Electronic Cash Worksp. 503
Providing Security for Electronic Cashp. 504
Electronic Cash Systemsp. 505
Electronic Walletsp. 512
Microsoft .NET Passportp. 514
Yahoo! Walletp. 515
W3C Micropayment Standards Development Activityp. 516
The ECML Standardp. 517
Stored-Value Cardsp. 519
Magnetic Strip Cardsp. 520
Smart Cardsp. 520
Planning for Electronic Commercep. 532
Planning Electronic Commerce Initiativesp. 533
Identifying Objectivesp. 533
Linking Objectives to Business Strategiesp. 534
Measuring Benefit Objectivesp. 535
Measuring Cost Objectivesp. 536
Comparing Benefits to Costsp. 541
Return on Investment (ROI)p. 541
Strategies for Developing Electronic Commerce Web Sitesp. 543
Internal Development vs. Outsourcingp. 544
Selecting a Hosting Servicep. 547
New Methods for Implementing Partial Outsourcingp. 548
Managing Electronic Commerce Implementationsp. 550
Project Managementp. 550
Project Portfolio Managementp. 552
Staffing for Electronic Commercep. 552
Post-Implementation Auditsp. 554
Glossaryp. 562
Indexp. 595
Table of Contents provided by Ingram. All Rights Reserved.

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