Electronic Commerce: On-Line Ordering and Digital Money

by Loshin, Peter; Vacca, John R.; Murphy, Paul A.

• ISBN13: 9781584500308
• ISBN10: 1584500301
• Edition: 3rd
• Format: Paperback
• Copyright: 2001-01-01
• Publisher: Charles River Media

Summary

A text giving a complete overview of the electronic commerce environment, from fundamental security issues to future trends. The CD-ROM contains everything needed to get started in e-commerce, from the Internet browser to the Cyber Cash digital cash electronic payment system. System requirements: 486 processor+, Windows 95+, mouse, VGA monitor. Softcover.

Table of Contents

Preface	xix
Acknowledgments	xxvii
Foreword	xxix
Introduction and Concepts	1	(68)
What Is Electronic Commerce?	2	(5)
Electronic Commerce as Online Selling	2	(1)
Electronic Commerce as a Market	2	(1)
Why Care about E-Commerce?	3	(3)
Types of Electronic Commerce Technology	6	(1)
Customer Relationship Management	6	(1)
Data Warehousing Solutions	7	(1)
Distributed Training for the Modern Enterprise	7	(1)
Electronic Mail	7	(1)
Enterprise Resource Planning Solutions	8	(1)
Sales Force Automation: Remote Networking Solutions Increase the Productivity of Mobile Sales Professionals	8	(1)
The Call Center Revolution: Converged Networks Enable Integrated Customer Service Solutions	9	(1)
Managed Network Services	9	(1)
Networks and Commercial Transactions	10	(1)
The Internet and Other Novelties	11	(3)
Networks and Electronic Transactions Today	14	(1)
A Model for Commercial Transactions	14	(1)
Establishing Trust	14	(2)
Negotiating a Deal	16	(1)
Payment and Settlement	17	(1)
Payment Vehicles and Currencies	18	(1)
Products and Delivery	18	(2)
Types of Business Models and Markets	20	(1)
Online Business Models	21	(1)
The Electronic Commerce Model	21	(2)
Java Solutions to E-Commerce Problems and Security Issues	22	(1)
Business Requirements for the Big E-Commerce Boom	23	(1)
The E-Commerce Relationship between Customer, Vendor, and Financial Institution	24	(1)
Already Online	24	(1)
Java Solutions to E-Commerce Problems and Security Issues	25	(1)
Why Credit Card Purchasing Isn't Secure?	25	(1)
The Java Electronic Commerce Framework--JECF?	25	(2)
Business Models for Selling Content and Services	27	(1)
Selling Subscriptions: Online Services	28	(1)
Selling Subscriptions to Online Publications	29	(1)
Selling Subscriptions to Online Entertainment	30	(1)
Selling by the Item: Pay-Per-View	31	(2)
Supporting Content Giveaways by Advertising	33	(2)
Giving Away Products to Encourage Either Future Sales or Sales of Related Products	35	(2)
Multitiered Web Architecture	37	(1)
Components of a Web Application System	37	(1)
Complex Transaction Models and Batch Processing	37	(1)
Getting Web Application Servers to Talk to Legacy Systems	38	(1)
Other Issues to Consider	38	(1)
Business Models for Selling Hard Goods	39	(2)
Combining the Models	41	(1)
Becoming Profitable	41	(1)
An Overview of Selected Markets	42	(1)
Online Banking	42	(3)
Investments Online	45	(1)
Traditional Brokerages	45	(1)
Discount Brokerages	45	(1)
Beyond Discount Brokerages: No Brokerage	46	(1)
Paying for Investment Advice	46	(1)
Drawbacks to Online Investing	47	(2)
Travel	47	(1)
Airlines	47	(1)
Hotels	48	(1)
The Internet Environment	49	(1)
Building Out the Internet	49	(2)
Making the Internet Faster and More Accessible	51	(3)
The Internet Advantage	54	(1)
The Internet Does Not Belong to Anyone	55	(1)
World Wide Web, Killer App of the Internet!	56	(1)
The New Killer App of the Internet: Voice!	57	(1)
The World Wide Web	58	(1)
World Wide Web Standards	59	(1)
Browsers and Servers	60	(1)
Selling on the World Wide Web	61	(1)
Other Internet Sales Venues	62	(2)
Online Commerce Solutions	64	(1)
Public Key Cryptography	64	(1)
Security Standards	65	(1)
Commerce Models and Environments	66	(1)
End Notes	66	(3)
Security Technologies	69	(76)
Why the Internet Is Unsecure	69	(22)
It's the Protocols	73	(3)
Where the Risks Are	76	(2)
A Bigger Risk	78	(1)
Fighting Back	79	(1)
Really Fighting Back	80	(11)
What It All Means	91	(1)
Types of Security Technologies	91	(6)
Routers	92	(1)
Internet Firewalls	92	(2)
Intrusion Detection Systems (IDSs)	94	(2)
PKI	96	(1)
Authentication	97	(1)
Encryption	97	(1)
A Brief Introduction to Cryptography	97	(11)
Cryptography	97	(6)
The Public Key Solution	103	(4)
Key Distribution and Certification	107	(1)
Trusted Key Distribution and Verification	108	(1)
Three Cryptographic Applications	108	(2)
Encryption	109	(1)
Digital Signature	109	(1)
Nonrepudiation and Message Integrity	110	(1)
Exploiting Java Security	110	(7)
Java Security Foundation and Evolution	112	(1)
Java Run-Time Environment	113	(1)
Java and Browser-Based Security Models	114	(2)
Stack-Based Authorization	116	(1)
Security Requirements---A High-Level View	117	(3)
Java Virtual Machine High-Integrity Computing Environment	117	(1)
Policy-Driven Java Security Model and Security Services	118	(1)
Simple Security Programming Models	118	(1)
Standards for Secure Deployment of Applications	118	(1)
Standardized Programming Models	118	(1)
Native Security Services Support	119	(1)
Standards for Development and Deployment of (Cryptographic) Service Providers	119	(1)
Maintainability, Scalability, and Interoperability	119	(1)
Removal of Security as an Impediment to Performance	119	(1)
Java Cryptography Extensions	120	(1)
Future Directions for Java Security	120	(1)
Implementing Electronic Commerce Security	121	(7)
What Are the Risks?	122	(1)
Risks of Intrusion	123	(1)
Strategies for Protecting Electronic Commerce Systems	124	(1)
Firewalls: Protecting Proprietary Information	125	(1)
Secure Network Configurations	125	(1)
Operating System Security	126	(1)
Security Scanners	127	(1)
Web Server Security	127	(1)
Policies and Procedures: Keys to Secure Systems	128	(1)
Transaction Security	128	(14)
Securing Your Storefront	129	(1)
Restrictions on Encryption Technology	129	(1)
How Encryption Is Used	130	(1)
Symmetric Key versus Public Key Encryption	131	(2)
Providing Greater Proof of Identity: Certification Authorities	133	(1)
Players in the Certification Authority Market	133	(2)
Legal Stature of Digital Signatures	135	(1)
Session-Based Security	136	(2)
Transaction Security Systems	138	(1)
Credit Card-Based Transaction Technology	139	(1)
Secure Electronic Transactions	139	(3)
SET Limitations	142	(1)
End Notes	142	(3)
Electronic Payment Methods	145	(30)
Updating Traditional Transactions	145	(1)
Adapting Existing Methods	146	(1)
Building a Commercial Environment	147	(1)
Offline and Online Transactions	148	(1)
Secure Online Transaction Models	149	(1)
Secure Web Servers	149	(2)
Required Facilities	151	(3)
Online Commercial Environments	154	(1)
Merchant Requirements	155	(1)
Customer Requirements	155	(1)
Digital Currencies and Payment Systems	156	(1)
Offline Secure Processing	157	(1)
Private Data Networks	158	(1)
Payment Technology Issues	159	(2)
Payments without Encryption: Digital Cash	161	(1)
eCash Technologies, Inc.'s E-cash	162	(1)
The Emerging Role of Micropayments	163	(3)
Smart Cards	166	(2)
Electronic Checks	168	(1)
Payment Technologies	169	(2)
A Move toward Interoperability: The Joint Electronic Payments Initiative	171	(1)
Putting It into Practice: Who Accepts Electronic Payments Today?	172	(1)
Standards	173	(1)
End Notes	174	(1)
Protocols for the Public Transport of Private Information	175	(36)
Security Protocols	175	(2)
Secure Hypertext Transfer Protocol	177	(1)
S-HTTP Security Features	178	(1)
Secure HTTP Data Transport	178	(2)
S-HTTP Explained	180	(1)
Related Protocol Extensions	181	(1)
Secure Sockets Layer	182	(1)
SSL Record Specification	183	(1)
Initiating an SSL Session	184	(1)
Other SSL Options	185	(1)
Integrating Security Protocols into the Web	186	(1)
SET	187	(2)
Credit Card Business Basics	189	(1)
SET Requirements	190	(3)
Early SET Trials	193	(1)
Visa	193	(1)
American Express	193	(1)
SET Business Specifications Document	194	(11)
The Wireless Application Protocol (WAP) and WAP Forum	205	(3)
Nontechnical Considerations	208	(1)
End Notes	209	(2)
Electronic Commerce Providers	211	(38)
What to Look for, What to Look Out For	211	(1)
Online Commerce Options	212	(1)
Choosing Functions and Features	213	(2)
What Lies Ahead	215	(1)
Company Profiles	215	(1)
Amazon.com	216	(1)
Barnes & Noble	217	(1)
Borders, Inc	218	(1)
CheckFree Corporation	219	(2)
CommerceNet, Inc.	221	(1)
CyberCash, Inc.	222	(1)
eBay Inc.	223	(2)
eCash Technologies, Inc.	225	(1)
Financial Services Technology Consortium	226	(1)
IBM Corporation	227	(1)
Internet Shopping Network	228	(1)
MasterCard International	229	(1)
Microsoft Corp.	230	(1)
Mondex International	231	(3)
NetCash/NetCheque	234	(1)
The NetMarket Company	235	(2)
Netscape	237	(1)
Open Market, Inc.	238	(2)
RSA Security	240	(1)
Secure Computing	241	(1)
Surety.com Inc.	242	(2)
VeriFone	244	(1)
VeriSign, Inc.	245	(2)
VISA	247	(1)
A Host of Others	248	(1)
Electronic Payment Systems	249	(48)
Digital Payment Systems	249	(3)
Microsoft's Internet E-Commerce Payment System Strategy	252	(1)
Server Foundation	253	(2)
Payment	255	(1)
Solutions with the Commerce Partners	255	(1)
Internet Commerce Opportunity Is Phenomenal	255	(1)
Business-to-Business Commerce Opportunity EDI for All Businesses	256	(1)
Formation of Virtual Enterprises	257	(1)
Personalization and the Beginnings of Mass Customization	258	(1)
Contextual Transactions	258	(3)
MasterCard's Digital Payment System Strategy	261	(1)
Virtual MasterCard Program Environment	261	(1)
e-Wallets	262	(4)
Smart Cards	266	(1)
e-Cash	267	(1)
e-Security	267	(6)
CyberCash	273	(1)
The CyberCash Model	273	(2)
CyberCash Security Considerations	275	(1)
Using CyberCash	276	(1)
CyberCash Client Application	276	(14)
Selling through CyberCash	290	(1)
Other CyberCash Products	291	(3)
Summing Up the CyberCash System	294	(1)
End Notes	295	(2)
Online Commerce Environments	297	(46)
Servers and Commercial Environments	298	(2)
Choosing Payment Methods	298	(1)
Server Market Orientation	299	(1)
Netscape	300	(1)
Netscape's Approach to Building Business	301	(1)
Netscape Product Line	301	(13)
Netscape Browser Update	302	(1)
Netscape Browsers	302	(8)
Securing Your Netscape Browser and Site for E-Commerce	310	(4)
Microsoft	314	(16)
Microsoft Internet Explorer	314	(3)
Microsoft Internet Servers	317	(13)
Open Market	330	(10)
Formal E-Business Model	337	(3)
End Notes	340	(3)
Digital Currencies	343	(18)
How Digital Currency Can Work	345	(5)
Double-Spending, Part One	345	(2)
Adding Privacy	347	(1)
Breaking the Law	348	(1)
Double-Spending, Part Two	348	(2)
DigiCash eCash Trial	350	(1)
Using eCash	350	(4)
eCash Client Software	351	(2)
Setting Up a Shop Accepting eCash	353	(1)
Smart Cards	354	(7)
The Chip	355	(3)
Electronic Data Interchange	358	(3)
Strategies, Techniques, and Tools	361	(36)
Internet Strategies	362	(2)
Why Share?	362	(1)
Success Stories	363	(1)
Making It Work for You	363	(1)
Implementing Merchandising Strategies	364	(4)
A Formula for Product Recommendations	365	(2)
The Algorithm in Action: A Hypothetical Example	367	(1)
Implementing Next-Generation E-Business Merchandising Strategies	368	(15)
Implementing E-Business Merchandising Strategies	369	(1)
Fulfillment Merchandising Strategies for E-Commerce	370	(1)
Strategic Positioning	370	(3)
Service Strategy and Customer Relationship Management	373	(2)
Logistics, Distribution, and Warehousing	375	(3)
Organizational Infrastructure	378	(2)
Information and Technology	380	(3)
Internet Techniques	383	(6)
Shopping Techniques	383	(2)
Online Selling Techniques	385	(4)
Implementing E-Commerce Databases	389	(4)
Building and Managing Your Databases with SQL Enterprise Manager	390	(3)
Internet Tools	393	(1)
Choosing a Browser	393	(1)
Other Internet Client Software	394	(1)
Applying Web Commerce Tools	394	(2)
E-Mail Rules	395	(1)
Cookies and Server Databases	395	(1)
Push Technology	395	(1)
Presentations	395	(1)
Browser Control	395	(1)
End Notes	396	(1)
Designing and Building E-Commerce Web Sites: Hands-On	397	(50)
Customer-Driven Design	398	(1)
Navigational Ease	399	(1)
Streamlining the Shopping Process	399	(2)
Graphic Design	401	(1)
Adding Multimedia Content	402	(1)
Making the Web Site Interactive	402	(1)
Writing for the Web	403	(1)
Lighten the Site	404	(1)
Creating Online Communities	404	(1)
Garnering Feedback via E-Mail	405	(1)
Providing Fresh Content	405	(1)
Effective Survival Strategies for Electronic Commerce	406	(3)
Making the Customer Experience Your Strategy	406	(3)
Building a Customer Experience Team	409	(3)
Merchandising Online	412	(1)
Listening Labs	413	(3)
Effective E-Mail	416	(8)
Improving Search	424	(3)
The Page Paradigm	427	(1)
Survival Tactics: Dotcom Examples	428	(1)
Home Page	429	(5)
Registration	434	(3)
Merchandising	437	(4)
Other Perspectives	441	(1)
Three Dimensions	442	(1)
Avoiding the Sins of Omission and Gluttony	443	(3)
End Notes	446	(1)
E-Commerce Environments and Future Directions	447	(60)
Business-to-Business Electronic Commerce	448	(6)
Information Technology Landscape	454	(1)
An Existing E-Commerce Structure: Electronic Data Interchange Solutions	454	(3)
EDI Integration Solutions	457	(10)
Supply-Chain Management Solutions	467	(7)
Advanced SCM Networking and Futures	474	(3)
Security for Business-to-Business E-Commerce	477	(2)
Secure Web Site Access for Business Partners	479	(3)
Gateway Security Model	482	(6)
The Outlook for Electronic Commerce	488	(2)
The Challenges Faced by E-Commerce	490	(2)
The Future of Electronic Commerce	492	(1)
The Outlook for Online Markets	492	(3)
Conclusion	495	(1)
Move Beyond ``E''	496	(1)
Avoid CIOs Like the Plague	497	(1)
Don't Go Cheap	498	(2)
Ditch Your Dotcoms	500	(1)
Choose Your Partners as You Would Your Parents: Two and Only Once	501	(1)
Dominate, Don't Duplicate	502	(1)
Think Worldly, Act Globally	503	(1)
A Foot in the Door Won't Lead to an Invitation to Come In	504	(1)
Partnering at Your Peril	505	(1)
End Notes	506	(1)
A Internet Glossary and Abbreviations	507	(14)
B Electronic Commerce Online Resources	521	(12)
World Wide Web Resources	522	(8)
Electronic Commerce Companies	522	(3)
Financial Institutions	525	(1)
General Catalog and News Services	526	(2)
Online Commerce Organizations	528	(1)
Online Marketing, Buying, and Selling	529	(1)
Specifications and Standards	529	(1)
CommerceNet	530	(3)
CommerceNet Charter	530	(1)
CommerceNet Participation	531	(1)
What CommerceNet Offers	531	(2)
C Guide to the CD-ROM	533	(8)
Microsoft Internet Explorer	534	(1)
Acrobat Reader	535	(1)
Software Versions	535	(2)
CyberCash Digital Wallet	537	(1)
World Wide Web Links Document	537	(1)
SET Protocol Documents	538	(1)
Microsoft Word Files	539	(1)
PDF Files	540	(1)
Disclaimer!	540	(1)
D Electronic Data Interchange Transaction Codes	541	(8)
E E-Commerce Conferences	549	(12)
F PDG Shopping Cart	561	(2)
About PDG Software	561	(2)
Other Products from PDG Software	561	(2)
Index	563