Acknowledgments.
Introduction.
I.
1.
A Speech Gone Bad.
Listener Biology and the Speech Environment.
Listener Psychology.
Listener Sociology.
Typical Speech Settings.
2.
Why Give a Speech?
Five Kinds of Speeches to Reach Five Communication Goals.
3.
4.
The Opening.
The Body of the Speech.
The Closing.
5.
Personal, Not Remote.
Clear, Not Confusing.
Interesting, Not Dull.
II.
6.
Your Script.
Visual Aids, Props, and Handouts.
7.
Attitudes and Expectations.
Nerves.
Elements of Effective Rehearsal.
8.
Nonverbal Communication in General.
Eyes.
Face.
Body.
Clothing.
Voice.
9.
How to Affect Tone.
Nine Rhetorical Techniques for Memorability and Persuasiveness.
III.
10.
Philosophers on Persuasion.
Politicians on Persuasion.
Psychologists on Persuasion.
The Pragmatics of Persuasion.
Effective Argumentation.
Persuasive Body Language.
11.
First Considerations.
Kinds of Humor that Work Well in Speeches.
Six Rules of Lip.
Tricks and Techniques.
Onward.
Notes.
Index.
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